Displays & Signs

Client: Lancome Inc., New York
Distribution: Department and specialty stores
Size of Run: 3,000
Producer: P.O.P. Displays International, Woodside, N.Y.
Division: Semipermanent, Cosmetic Testers
Objectives: The injection-molded counter unit was created to help introduce and promote the new line. Sales met all projections due in part to the product presentation and graphic appeal of the display. The display also helped Lancome enhance its image as a leader in fashion cosmetics.

Client: Alison Group, Atlanta
Distribution: Travel agencies
Size of Run: 7,500
Producer: Promo Edge, Div. Of Menasha Corp., Menomonee Falls, Wis.
Division: Temporary, Signage
Objectives: To generate excitement and awareness of Norwegian Cruise Line's new cruise liner and associated travel packages. This marquee piece functioned as the fifth part of a direct mail campaign used to announce the Norwegian Sky to travel agents and their customers. It was designed to increase sales of travel packages on the new ocean liner.

Client: Revlon International, London
Distribution: Debenhams department stores
Size of Run: 85
Producer: P.O.P. Displays International, Woodside, N.Y.
Division: Permanent, Multinational
Objectives: To provide a permanent merchandiser for the full cosmetic product line and to create an appropriate image targeted to females older than 16.

Client: Taco Bell, Irvine, Calif.
Product Promoted: Plush Talking Chihuahuas
Objective: The display was designed to stand freely on counters and included a plastic locking strap that prevented theft.
Introduction: October 1999
Construction/Materials: Four-color process on litho, mounted to .055 chipboard and die cut
P-O-P Company: Rapid Displays, Chicago

Client: Bacardi-Martini Promotions, Miami
Distribution: High-end liquor stores
Size of Run: 1,000
Producer: Smurfit-Stone Display Group, Richmond, Va.
Division: Semipermanent, Beverages - Liquor
Objectives: To create a display that could promote multiple brands and product formats and be shoppable from two sides. It was also designed to accommodate product weight ranging from 350 to 500 pounds and still be easy to assemble.

Client: United Distillers & Vintners North America, Stamford, Conn.
Distribution: Off-premise retail wine and liquor outlets
Size of Run: 400
Producer: C.D. Baird & Co., West Allis, Wis.
Division: Temporary, Beverages - Liquor
Objectives: To create a distinct area featuring the various types of Glen Ellen wines. The graphics feature images of both wine-growing and the enjoyment of drinking wine. The images entice the consumer to try the fine taste of Glen Ellen wine.

Client: Thomson Consumer Electronics, Indianapolis
Distribution: Mass merchants, warehouse clubs, department stores and specialty shops
Size of Run: 150
Producer: Great Northern Corp., Racine, Wis.
Division: Permanent, Entertainment and Computers
Objectives: To create a display that would educate the consumer and demonstrate the features of the RCA Home Theater Surround Sound Speaker System.