Displays & Signs

Client: Sidney Frank Importing Co., New Rochelle, N.Y.
Distribution: Off-premise package store accounts
Size of Run: 750
Producer: Flair Display Inc., Bronx, N.Y.
Division: Permanent, Distilled Spirits - Non-Illuminated or Non-Motion
Objectives: The display was designed to reinforce Grey Goose's ultra-premium positioning, to increase distribution and to increase off-shelf sales. More than 500 of the 750 units produced were placed within one month of production, which resulted in substantial distribution and sales gains.

Client: Nabisco, East Hanover, N.J.
Distribution: Supermarkets and mass merchants
Size of Run: 10,000
Producer: Oxford Innovations Division of Tim-Bar Corp., New Oxford, Pa.
Division: Temporary, Snacks, Cookies and Crackers
Objectives: The large display was designed to help drive trial and awareness among the 18-year-old to 34-year-old market. The NCAA Finals are second only to the NFL in fan intensity, so the client thought the unit would draw attention.

Client: Beaulieu of America, Dalton, Ga.
Distribution: Furniture and department stores
Size of Run: 250
Producer: The Niven Marketing Group, Bensenville, IL
Division: Permanent, Home and Garden
Objectives: To design a free-standing display to hold 30 6-foot by 9-foot area rugs. The display was designed to be versatile, easy to shop and have an upscale look.

Client: Legos Systems, Enfield, Conn.
Distribution: Supermarkets and drugstores
Size of Run: 3,000
Producer: Triangle Display Group, Philadelphia
Division: Temporary, Toys
Objectives: To gain access into new, underdeveloped market segments and non-traditional toy retailers. This display aimed at providing retailers with a dynamic aisle display to attract consumers' attention.

Client: Clopay, Cincinnati
Distribution: Home Depot stores
Size of Run: 800
Producer: Cannon Equipment, Rosemount, Minn.
Division: Permanent, Building Supplies

Client: Schieffelin & Somerset, New York
Distribution: Liquor stores
Size of Run: 500
Producer: Flair Display Inc., Bronx, N.Y.
Division: Permanent, Distilled Spirits - Non-Illuminated or Non-Motion
Objectives: To increase sales by placing the product in front of the consumer's eyes at the point-of-purchase on the counter. To stimulate impulse sales with a high-quality showcase to feature the three high marquees of Hennessy.