Displays & Signs

Client: Lee Scott Stevens & Associates Inc., Hinsdale, Ill.
Distribution: Automotive parts stores and repair locations
Size of Run: 2,500
Producer: Rapid Displays, Chicago
Division: Permanent, Transportation
Objectives: To create visual impact, increase customer awareness, and motivate parts retailers and technicians to purchase and display the unit in prominent positions within their stores.

Client: Duracell, Bethel, Conn.
Distribution: Pamida stores
Size of Run: 225
Producer: New Dimensions Research Corp., Melville, N.Y.
Division: Permanent, Film and Batteries
Objectives: To reinforce Duracell's positioning for batteries and convey a high-tech, contemporary feel as part of the overall corporate strategy, dubbed "Duracell's Retail Renaissance Repositioning." The move was a corporate-wide initiative to refocus the mature brand for a more high-tech and youthful marketplace.

Client: Ty Inc., Chicago Product
Promoted: Beanie Babies
Objective: To promote consumer interest in Ty products.
Introduction: July 1999
Number of Displays: 1
Construction/Materials: Fiberoptics
P-O-P Company: Fiberoptic Lighting Inc., Grants Pass, Ore.

Product: Slim Jim meat snacks
Number of displays: 5,000
P-O-P company: Rock-Tenn Alliance Group, Winston-Salem, N.C.
Distribution: Convenience stores and supermarkets
Introduction: September 1999
Duration: Temporary
Construction: Corrugated
Display set-up: Retail staff
Goodmark Foods' Slim Jim products were promoted this fall in a co-branded sweepstakes offer with 989 Studios' video games. The in-pack game cards were featured on a corrugated display.

Product: "Backyard Football" CD-ROM game for kids
Number of displays: 2,000
P-O-P company: Graphic Finishers of America, St. Louis
Distribution: Mass merchants, specialty software retailers, toy stores and supermarkets
Introduction: November 1999
Duration: Temporary
Construction: Corrugated
Display set-up: In-house merchandising team and retail staff
This standee helped Humongous Entertainment penetrate the supermarket channel with its "Backyard Football" CD-ROM game for kids.

Client: Impact Confections, Roswell, N.M.
Distribution: Supermarkets, drugstores and mass merchants
Size of Run: 5,000
Producer: Oxford Innovations Division of Tim-Bar Corp., New Oxford, Pa.
Division: Temporary, Candy, Gum and Mints
Objectives: To create an in-store display that is unique, commands attention and ties in with the product concept to resemble a ladder. The display has generated awareness and visibility, which resulted in increased sales.

Client: Coca-Cola, Atlanta
Distribution: C-stores and gas stations
Size of Run: 500
Producer: Paul Flum Ideas Inc., St. Louis
Division: Permanent, Snack Products and Soft Drinks
Objectives: To provide c-stores and gas stations with a changeable pricing system. The unit features spiral-bound books containing various packages, price points and special messages.