Displays & Signs

Product: Texas Instruments Inc. Super Speak & Read, Super Speak & Math
Number of displays: 50,000
Average unit cost: Displays are free with purchase of products displayed.
P-O-P company: DCI Marketing, Milwaukee, Wis.
Distribution: Toy stores and mass merchandisers
Introduction: November 1988
Duration: Permanent
Construction: Injected-molded plastic
Texas Instruments' educational products display is designed to work with the company's new products, as well as established ones.

Product: Blount Inc. Rifle scopes
Number of displays: 250
Average unit cost: $25
P-O-P company: Liberty Display Group, Blaine, Minn.
Distribution: Firearms and sporting goods stores
Introduction: June 1991
Duration: Permanent
Construction: Clear acrylic
The Weaver brand name is silkscreened directly onto the display.

Product: Touchstone Home Video "What About Bob" video rental
Number of displays: 20,000
P-O-P company: Atlas Display Co.
Distribution: Video rental outlets
Introduction: November 1991
Duration: Promotional
Construction: Corrugate
Video stores can dress up "Bob" standees through February, which has given the P-O-P item a potentially longer life.

Product: Weiser Lock Mini-Pallet Merchandiser
Number of displays: 5,000
Average unit cost: $800 to $1,000
P-O-P company: Phoenix, Ariz. Graphics Division of Packaging Corp. of America, Evanston, Ill.
Distribution: Home centers, lumber yards and large hardware stores.
Introduction: August 1991
Duration: Semi-permanent
Construction: Combination of corrugate box display cases on wood mini- pallet
Mini-pallets, placed on end caps or near doors help cross sell Weiser locks.