Displays & Signs

Client: Elizabeth Arden, New York
Products Promoted: Lipstick, lip gloss and shimmering face lotion
Marketing Strategy: This unit was created to promote the client's transparent colors of lipstick and lip gloss with space for also displaying its shimmering face lotion. The company wanted to attract customers to these products by creating a "total look." By identifying the brand prominently and making the product testers easily accessible, the unit promotes trial and impulse sales.
Introduction: April 1999
Number of Displays: 5,000

Client: Revlon Inc., New York
Product Promoted: EveryLash mascara
Marketing Strategy: This unit was designed to organize five different shades in rows that would be orderly and visible. The client wanted a gravity-feed unit that could be placed in a 3-foot-wide endcap at Wal-Mart. Three modules were supplied to cover the endcap and maximize sales.
Introduction: October 1999
Number of Displays: 2,700
Distribution: Wal-Mart stores

Client: Revlon Inc., New York
Products Promoted: Various Almay products
Marketing Strategy: To create a unit for an endcap in Wal-Mart that can accommodate various products in the Almay line, including mascara, lipcolor, lipshine and nail polishes.
Introduction: August 1999
Number of Displays: 1,000
Distribution: Wal-Mart stores
Construction/Materials: 200-pound E-flute and B-flute corrugate that is litho-mounted; vacuum-formed trays
P-O-P Company: Advertising Display Co., Lyndhurst, N.J.

Client: Boston Pacific, Suffern, N.Y.
Products Promoted: Private label cosmetics
Marketing Strategy: This display was created to display the cosmetic line in clothing stores in an attractive way. The client wanted to display as much inventory as possible.
Introduction: January 2000
Number of Displays: 400-600
Distribution: Specialty stores
Construction/Materials: Acrylic and PVC
P-O-P Company: Azar Displays, Nanuet, N.Y.