Displays & Signs

Global launch offers hands-on trial in store-within-a-store format

Client: Coty, New York
Products Promoted: Face powders
Marketing Strategy. The client wanted a display that would revive a powder product that has been around for decades and get consumers interested in buying it.
Introduction: August 1999
Number of Displays: 1,000
Distribution: Wal-Mart and Walgreens
Construction/Materials: Vacuum-formed, SBS board, litho laminated
P-O-P Company: Advertising Display Co., Lyndhurst, N.J.

Product: Waterford writing instruments
P-O-P company: Felbro Inc., Los Angeles
Introduction: January 2000
Distribution: Specialty gift stores
Duration: Permanent
Construction: Maple wood, glass, acrylic, halogen lighting
Display set-up: Field staff
This permanent display for Waterford writing instruments from Tekera Group features a maple wood cabinet and glass display case, producing an elegant presentation for the high-end products.

Product: Fruitlings dried-fruit snacks
Number of displays: 2,000
P-O-P company: North Bay Wood Inc.,Rohnert Park, Calif.
Distribution: Supermarkets
Introduction: September 1999
Duration: Semipermanent Construction: Wood, cardstock
Display set-up: Field staff
Sunsweet Growers' wood display was designed to help its new Fruitling dried-fruit snacks gain space in the produce department of supermarkets.

Communication keeps P-O-P projects on target, from initial brainstorming to in-store placement.

Client: United Distillers & Vintners, Stamford, Conn.
Product Promoted: Jose Cuervo tequila
Marketing Strategy: The bartop mats are being used to promote a "margaritas on tap" machine that is being distributed to bars for the first time. They serve a dual purpose -- they absorb the spilled liquor and they promote margaritas.
Introduction: June 2000
Number of Mats: 300
Distribution: Bars and restaurants