Displays & Signs

Product: Waterford writing instruments
P-O-P company: Felbro Inc., Los Angeles
Introduction: January 2000
Distribution: Specialty gift stores
Duration: Permanent
Construction: Maple wood, glass, acrylic, halogen lighting
Display set-up: Field staff
This permanent display for Waterford writing instruments from Tekera Group features a maple wood cabinet and glass display case, producing an elegant presentation for the high-end products.

Client: United Distillers & Vintners, Stamford, Conn.
Product Promoted: Jose Cuervo tequila
Marketing Strategy: The bartop mats are being used to promote a "margaritas on tap" machine that is being distributed to bars for the first time. They serve a dual purpose -- they absorb the spilled liquor and they promote margaritas.
Introduction: June 2000
Number of Mats: 300
Distribution: Bars and restaurants

Product: Fruitlings dried-fruit snacks
Number of displays: 2,000
P-O-P company: North Bay Wood Inc.,Rohnert Park, Calif.
Distribution: Supermarkets
Introduction: September 1999
Duration: Semipermanent Construction: Wood, cardstock
Display set-up: Field staff
Sunsweet Growers' wood display was designed to help its new Fruitling dried-fruit snacks gain space in the produce department of supermarkets.

In the wake of retail movement toward open-sell, cosmetic marketers are becoming more strategic in their approach to in-store merchandising and P-O-P.

Client: AM Cosmetics, North Arlington, N.J.
Products Promoted: Wet 'n' Wild products
Marketing Strategy: The client wanted a display that would be effective in all retail locations depending on the space available and that would also be easy to set up.
Introduction: September 1999
Number of Displays: 5,000
Distribution: Mass merchants
Construction/Materials: Metal, injection-molded pressure fit trays and frosted styrene graphics header
P-O-P Company: Advertising Display Co., Lyndhurst, N.J.

Client: Elizabeth Arden, New York
Products Promoted: Lipstick, lip gloss and shimmering face lotion
Marketing Strategy: This unit was created to promote the client's transparent colors of lipstick and lip gloss with space for also displaying its shimmering face lotion. The company wanted to attract customers to these products by creating a "total look." By identifying the brand prominently and making the product testers easily accessible, the unit promotes trial and impulse sales.
Introduction: April 1999
Number of Displays: 5,000