Displays & Signs

Advertiser: United Airlines, Chicago
Producer: Embosograph Display Co., Barrington, IL
Objective: To provide an eye-catching display that will blend in with the basic decor of the airline's ticket offices and will break through the clutter of materials from other travel-related products in travel agency offices.

Advertiser: Trifari, New York
Producer: Trans World Marketing, East Rutherford, NJObjective: To develop an interactive marketing vehicle for department stores that would: educate Trifari customers on basics of accessorizing; generate in-store excitement and multiple purchases through event promotion, and reinforce media advertising and fixturing.

Advertiser: General Electric Co., Cleveland, OH
Producer: Neon Board Co., West Covina, CA
Objective: To publicize in-store promotions at distributors of GE lighting products. The writing surface of the edge-lit, fluorescent blackboard is acrylic so that water soluble crayons, in five colors, can be used to create messages.

Advertiser: Chevron Chemical Co., San Ramon, CA
Producer: Windsor Designs Midwest, Wilmette, IL
Objective: To gain distribution and merchandise a mature franchise, Ortho Lawn and Garden Products, into a new environment, supermarkets. This display system provided Ortho the look of a custom design at the cost of a stock display.

Advertiser: BLI, an Empak Company, Shakopee, MN
Producer: Midwest P.O.P & Display, Minneapolis, & Menasha Corp., Lakeville, MN
Objective: To economically display and demonstrate the E-Z sawhorse system. The corrugated sawhorse, which was designed to demonstrate all planned line extensions, including bonus packs, incorporates a set of E-Z sawhorse brackets, allowing consumers to inspect the product.

Advertiser: S.C. Johnson & Son, Inc., Racine, WI
Producer: Creative Displays, Chicago
Objective: To develop a shelf system that fits many different trade and retail store sizes. The display, which is molded in translucent or opaque colors, has been weight-tested to 4,000 lbs. and can be shipped via UPS.

Advertiser: R.J. Reynolds Tobacco Co., Winston-Salem, NC
Producer: H. King & Associates/Premium Source, Bensenville, IL
Objective: To gain placement of advertising signs at retail outlets. This was accomplished by providing package replica signs, of both Magna and Dakota brands, that serve also as ashtrays that the retailer needs.

Advertiser: Keebler Co., Elmhurst, IL
Producer: PCA Display Group,Burlington, WI
Objective: To stimulate incremental sales of the brand's cookies and snacks for home entertaining. The home entertainment and the Elfin World design create a setting that draws customers to the display. The unit is large and colorful and can be seen from most points in a store.

Advertiser: Chinon America, Inc., Mountainside, NJ
Producer: Optigraphics Corp., Grand Prairie, TX
Objective: To work within a limited budget to produce an attention-getting display in specialty camera stores that highlights both the company name and the special product. It also had to gain some of the limited counter space available at these types of stores.

Advertiser: Timex Corp., Middlebury, CT
Producer: Frank Mayer & Associates, Grafton, WI
Objective: To introduce the new line of Gizmoz watches. Since the line is targeted to 7 to 13 year olds, the display uses bold colors and eye-catching graphics to draw attention. The watches, which can be seen through a clear plastic, are mounted on foam balls that slip onto a circular wheel whose movement is activated by a yellow gear mechanism.