Displays & Signs

Client: Hunter Douglas, Broomfield, Colo.
Products Promoted: Manhattan and Duette Blind collections
Marketing Strategy: The sample case brings together the two collections to offer the customer an interactive and tactile experience when buying shades.
Introduction: December 1999
Number of Displays: 30,000
Distribution: Home centers
Construction/Materials: Polypropylene case to protect the contents, the exterior features interchangeable graphics, the flexible case can be closed or laid flat for viewing

SoBe Challenges Beverage Competition With New Energy Drink and Displays

Client: Imperial Home Decor Group, Cleveland
Product Promoted: Wallpaper
Marketing Strategy: The unit was designed to project a quality image consistent with the Laura Ashley name. The fins hold bin-boards that cross-merchandise Laura Ashley wallcoverings, carpeting and paints.
Introduction: October 2000
Number of Displays: 640
Distribution: Lowe's stores
Construction/Materials: Melamine, powder-coated wire, masonite, tubing
P-O-P Company: AG Industries, Cleveland

An abstract from the Journal of Retailing, Volume 77, Issue 1

As retailers gain more expertise and power in directing their own P-O-P, suppliers are creating more efficient pieces. That means more customization and less control for suppliers.

Product: Flavored beef steak
P-O-P companies: Dee Paper Co. (printing), Philadelphia; DMV Design Masters Inc. (manufactured wire racks), High Point, N.C.
Distribution: All channels of retail
Introduction: September 2000
Duration: Temporary
Construction: Corrugated, wire racks
GoodMark Foods used six display options, including a floorstand, a power wing with an optional base, open-stock caddies and three countertop displays, to introduce its Pemmican Kippered Beef Steak to retail channels.