Displays & Signs

Client: Callard & Bowser-Suchard Inc., Rye Brook, N.Y.
Products Promoted: Fruit-Flavored Chocolate
Objective: Terry's Chocolate is sold twice a year for the Easter and Holiday seasons. Not being a top-of-mind purchase, it is extremely important to catch consumers' attention in-store and remind them to buy this unique product.
Introduction: October 2000
Construction/Materials: Direct print mottle white trays, B-flute, litho-laminated B-flute header and lug-on with a lenticular spot mount

As American dietary habits evolve into an eat-on-the-run lifestyle, snack foods and candy play a more prominent role in the lives of consumers. P-O-P helps make snacks easier to find.

Client: M&M/Mars, Hackettstown, N.J.
Products Promoted: M&M/Mars Fun Size products
Objective: To develop a temporary display to capitalize on the lucrative Halloween candy buying season that would serve as a centerpiece at retail and that could hold a large quantity of product.
Introduction: July 1999
Construction/Materials: Corrugated collapsible bins
P-O-P Company: Smurfit-Stone Display Croup, Richmond, Va.

Product: PurTest home water-test kits
P-O-P company: Williamette Industries, Charlotte, N.C.
Introduction: November 2000
Duration: Temporary
Construction: Corrugated (floorstands, power wings), plastic (merchandising strips)
Display set-up: Retail staff
American Water Service is using a merchandising strip with a large header and graphics label to promote its PurTest line of in-home water-testing kits. Other displays include a power wing with optional base and a floorstand.

Client: Effem Foods Ltd./Toys "R" Us, Toronto
Products Promoted: M&M's chocolate candies and toys
Objective: To design a cross merchandiser for a mass merchant environment that could sell both interactive toys and candy.
Introduction: September 2000
Construction/Materials: Styrene, pegboard, melamine
P-O-P Company: Creative Displayworks Corp., Toronto