Displays & Signs

Client: The SteelWorks Corp., Denver
Products Promoted: Metal shapes, such as hinges, fasteners, brackets and sheet metal
Marketing Strategy: The SteelWorks Corp. designs and produces its own display units that offer specific bins and slots for each SKU. The bins and slots are labeled with descriptions and bar codes to make them easy to keep organized and replenish as needed.
Distribution: Home centers and hardware stores
Construction/Materials: Metal

SoBe Challenges Beverage Competition With New Energy Drink and Displays

Client: Berger Bros Co., Feasterville, Pa.
Products Promoted: Copper sheet metal and roof drainage products
Marketing Strategy: While the counter mats and mouse pads were used to announce the merger of CopperCraft and Berger Bros, they were also designed to increase consumer awareness of the product line and drive traffic to the company's Web site.
Introduction: November 2000
Number of Displays: 2,500 counter mats, 3,000 mouse pads
Distribution: Home centers and builder supply houses

An abstract from the Journal of Retailing, Volume 77, Issue 1

Disney characters highlight decorating accessories units at mass merchants and home centers