Displays & Signs

Client: Pepsi-Cola Co., Purchase, N.Y.
Products Promoted: Pepsi soft drinks and Frito-Lay snacks
Objective: The client wanted to create a display for Pepsi foodservice clients including corporate and institutional cafeterias. To cross-merchandise Pepsi and Frito-Lay products as part of Pepsi's overall "Power of One Initiative."
Introduction: February 2000
Construction/Materials: Fabricated wire, four-color graphics, screenprinted inserts, brushed metal, laminates, plastic vacuum-formed bumpers, casters

Dahlgren Footwear launches new displays and packaging to highlight the company's first-time use of alpaca in its technical socks.

Client: Warner Candy Co., Schiller Park, Ill.
Products Promoted: Bagged candy
Objective: The rolling rack is designed to utilize space at the speed checkouts in supermarkets and at endcaps in convenience stores.
Introduction: March 1999
Construction/Materials: Wire and tubing
P-O-P Company: United Displaycraft, Des Plaines, Ill.

Product: Pass & Seymour/Legrand extension cord
P-O-P company: Scotland Container Inc., Laurinburg, N.C.
Introduction: November 2000
Duration: Temporary
Construction: Corrugated
Display set-up: Retail staff
Pass & Seymour/Legrand's new HandyCord combined extension cord, plug and storage case was introduced to home centers and mass merchants during the holiday season through a floorstand.

Client: Godiva Chocolatiers, New York
Product Promoted: Godiva Chocolates
Objective: The Godiva Horn of Plenty was created to enhance the decorative appeal of the Godiva store environment during the Fall and Thanksgiving season with an upscale aesthetic appeal.
Introduction: August 2000
Construction/Materials: Powder-coated metal and dried gourds and foliage to create a new take on an old standard, the Thanksgiving horn of plenty. This design fostered the notion of high perceived value of the Godiva product line.

Client: Frito-Lay Inc., Plano, Texas
Products Promoted: Frito-Lay snack products
Objective: The client wanted to create a "retail theatre" within the store by establishing a destination that brings excitement and surprise to the consumer. The company's goal was to increase year-to-year sales and lock in floor space for the eight weeks during the competitive holiday season.
Introduction: November 1999
P-O-P Company: Frankel, Chicago