Displays & Signs

Client: Busch Creative Services/Motorola, St. Louis
Size of Run: 2,000
Producer: Rapid Displays, Chicago
Division: Temporary, Personal Products and Accessories: Personal Telecommunications

Client: Metacom Music, Minneapolis
Distribution: Wal-Mart stores
Size of Run: 2,000
Producer: Rapid Displays, Chicago
Division: Temporary, Mass Merchandise Retailer
Objectives: The CD, produced exclusively for Wal-Mart, called for a festive and bold display. Header and display graphics visually spotlight the NBC stars featured on the CDs, while a battery-powered sound device plays a 15-second promotional message from "Tonight Show" host Jay Leno.

Client: Spalding Sports Worldwide, Chicopee, Mass.
Distribution: Pro shops
Size of Run: 1,000
Producer: New Dimensions Research Corp., Melville, N.Y.
Division: Permanent, Sports, Toys and Accessories: Sports Equipment

Client: Coddington, Chadwick & Meyerson, New York
Distribution: Liquor stores
Size of Run: 650
Producer: Acrylic Designs Inc., Springfield, Vt.
Division: Permanent, Liquor: Distilled Spirits -- Non-illuminated or Non-motion
Objectives: The display provides a massive presence for the brand in club stores and large liquor retailers. The solid construction includes four-by-four wood framework, powder-coated metal and wood roof shingles.

Client: Maui Jim Inc., Peoria, Ill.
Products Promoted: Maui Jim Titanium line
Objective: To develop a unique way to draw consumer attention to a durable, light, new Titanium frame and tie it into previous Maui Jim display programs.
Introduction: December 2000
Construction/Materials: Injection-molded plastic, molded foam urethane, adhesive chrome, translucent ink, clear urethane
P-O-P Company: Visual Marketing Inc., Chicago

Client: Golden Books Publishing, New York
Distribution: Bookstores
Size of Run: 1,770
Producer: Smurfit-Stone Display Group, Sandston, Va.
Division: Temporary, Sports, Toys and Accessories: Books, Newspapers and Magazines
Objectives: This intricate, three-dimensional display is shoppable from all four sides. It arrives at stores pre-packed with a stepped tray system that allows for a variety of product configurations. The detailed castle top combines the Golden Book and Disney logos with various characters from the products below.

Client: Callard & Bowser Suchard, Rye Brook, N.Y.
Distribution: Mass merchants, c-stores, supermarkets
Size of Run: 25,000
Producer: Array Marketing Croup, Thomson-Leeds Division, New York
Division: Semi-Permanent, Snack Products and Soft Drinks: Candy, Gum and Mints
Objectives: With three separate tiers, a retailer can display all three flavors of Altoids at one time. Spring-loaded shelves push the remaining product forward. The minimal size of the footprint allowed it to be placed in key areas such as near cash registers.

Client: Playmobil, Cranbury, N.J.
Distribution: Playmobil retailers
Size of Run: 2,000
Producer: Array Marketing Group, Thomson-Leeds Division, New York
Division: Semi-Permanent, Sports, Toys, and Accessories: Toys
Objectives: Playmobil joined with the Kennedy Space Center to create a promotion for a new product introduction. A ballot box was created using chipboard with four-color process, litho-printed graphics. Other P-O-P/promotional elements included door posters, tear pads, shelf talkers, shelf strips, t-shirts and aprons.