Displays & Signs

Dunlop Slazenger recently introduced a global promotion for its line of tennis balls. The three-tier modular units feature several top tennis players, each recommending Dunlop tennis balls. The corrugated displays are easy to set up and can merchandise six different types of balls, depending on each retailer's needs. A product highlight feature demonstrates the benefits of using Dunlop tennis balls in the language of each market. The displays rolled out in January to mass merchant and specialty stores across the UK, France, Germany, Holland, Asia and the United States.

Product: Dr Pepper soft drink
Number of displays: 36,000 pole signs, 66,000 shelf talkers, 41,000 cold vault clings and vendor decals, 1,700 spectaculars
P-O-P companies: McCracken Brooks (creative), Minneapolis; Prestige Display & Packaging (display spectacular), Dayton, Ohio; Heritage Press (paper signage), Dallas; Rand Graphics (clings), Wichita, Kan.; Profit Master Displays (rack graphic kits), Atlanta
Distribution: Supermarkets and convenience stores
Introduction: February 2000
Duration: Temporary

Client: Sketchers USA Inc., Manhattan Beach, Calif.
Objective: To promote a specific style of shoe or new product introduction in a secondary location while increasing brand awareness.
Introduction: January 1999
Number of Displays: 500
Construction/Materials: Metal display with laser-cut logo and blue and silver powder-finish
P-O-P Company: Nashville Display, Nashville, Tenn.

Stop pulling your hair out!

Client: Dr. Martens, Portland, Ore.
Objective: With a futuristic feel, this slat-wall display was designed to capture the new brand positioning of the company.
Introduction: September 2000
P-O-P Company: Designed in-house