Displays & Signs

Client: Skechers USA Inc., Manhattan Beach, Calif.
Objective: To focus on one particular shoe style and reinforce the Skechers brand.
Introduction: May 1999
Number of Displays: 200
Construction/Materials: Steel
P-O-P Company: Pratt Corp., Indianapolis

Client: Shoe Carnival, Evansville, Ind.
Objective: To attract consumers with brand name sales during the back-to-school season.
Introduction: August 1999
Number of Displays: 540
Construction/Materials: Screenprinted on 12-point SBS C2S
P-O-P Company: Ace-Hi Screen Printed Graphics, Wyoming, Mich.

Product: Hand-held electronic games
Number of displays: 66
P-O-P company: Creative Displayworks, Concord, Ontario
Distribution: Toys "R" Us stores in Canada
Duration: Permanent
Construction: Tubular and perforated metal
Display set-up: Retail staff
Hasbro's floorstand for Canadian Toys "R" Us stores holds 300 electronic games and allows consumers to play with them in-store.

Client: Vans Inc., Santa Fe Springs, Calif.
Objective: To redefine the brand identity with a simple, consistent look.
Introduction: July 1999
Number of Displays: 7,700
Construction/Materials: Laminated ABS, screenprinted
P-O-P Company: Acrylic Designs Inc., Springfield, Vt.

Giving Back Paks' for kids promote seven consumer brands on floorstand

Dunlop Slazenger recently introduced a global promotion for its line of tennis balls. The three-tier modular units feature several top tennis players, each recommending Dunlop tennis balls. The corrugated displays are easy to set up and can merchandise six different types of balls, depending on each retailer's needs. A product highlight feature demonstrates the benefits of using Dunlop tennis balls in the language of each market. The displays rolled out in January to mass merchant and specialty stores across the UK, France, Germany, Holland, Asia and the United States.

It takes skillful maneuvering to outpace the competition in today's footwear market. Merchandisers reveal P-O-P strategies that help their shoes shine.