Displays & Signs

Client: Anheuser-Busch Inc., St. Louis
Product Promoted: O'Doul's non-alcoholic beer
Objective: This glow-in-the-dark mirror was created to increase product awareness and announce the company's sponsorship of the PGA Tour.
Distribution: Bars and restaurants
Construction/Materials: Mirrored glass, 10-hour glow material, frame
P-O-P Company: MMI Distribution, Wauwatosa, Wis.

Product: Single-serve Dole fruit juices
Number of pieces: 405,000
Distribution: Convenience stores and gas stations
Introduction: January 2001
Duration: Semipermanent
Display set-up: Pepsi-Cola Bottling Distribution Network
Pepsi-Cola's introduction of Dole single-serve fruit juices includes cold storage merchandising pieces carrying this colorful "Chug A Fruit" message.

Client: Jim Beam Brands Co., Deerfield, Ill.
Products Promoted: DeKuyper cordial line
Objective: When the "disco ball" rotates, the reflection off the mirrored, concave background produces a spectrum of lights on the bottles and the surrounding area. This offers a hip holiday image for the product line.
Distribution: Supermarkets and liquor stores
Construction/Materials: Cardboard, multi-mirrored ball, fiber poles, battery-powered motor
P-O-P Company: Rapid Displays, Chicago

Client: Barton Beers Ltd., Chicago
Product Promoted: Corona Light beer
Objective: With a message-in-a-bottle theme, the sign was designed to gain attention for a new product in window and on wall locations. It was also designed to be low in cost.
Distribution: On-premise
Construction/Materials: Vacuum-formed bottle with screenprinted label; styrene-screened message; argon glass; actual cork
P-O-P Company: Array Marketing Group, KCS Industries Division, Hartland, Wis.

Client: Miller Brewing Co., Milwaukee
Product Promoted: Miller Lite beer
Objective: The banners/blankets were used to take advantage of Miller Lite's sponsorship of NFL teams with attention-getting end-aisle displays. The artwork was developed to allow beer distributors to take advantage of local team relationships by dropping in other graphics. The waitstaff aprons leveraged the sponsorship of the Super Bowl and featured the same imagery used in national print and television ads.
Distribution: Bars and supermarkets