Displays & Signs

Client: Miller Brewing Co., Milwaukee
Product Promoted: Miller Lite beer
Objective: The display unit is sized to fit into a c-store or supermarket channel. It is intended to create a presence for brand building.
Distribution: Convenience stores, supermarkets, special events
Construction/Materials: Vacuum-formed plastic, four-color process screenprinting
P-O-P Company: Paul Flum Ideas, St. Louis

Client: Ferrero USA, Somerset, N.J.
Products Promoted: Ferrero chocolates
Objective: This mini boutique was developed to meet the growing demand for adult-oriented candy options at Easter.
Introduction: March 2000(test market of 14 units); March 2001
Construction/Materials: Corrugated and clear PVC
P-O-P Companies: Vision Graphics (graphic design), Cedar Knolls, N.J.; REA Display (print and production), Fairfield, N.J.

Don't Eat These Veggies!

Clients: Molson Breweries, Miller Brewing Co., Anheuser-Busch Inc.
Product Promoted: Beer
Objective: The table tents are designed to increase on-premise sales by heightening consumer awareness of the specific brands carried by the establishment.
Distribution: On-premise locations
Construction/Materials: Acrylic that is laser-cut or routed
P-O-P Company: Acrylic Designs Inc., Springfield, Vt.

Client: Callaway Golf, Carlsbad, Calif.
Products Promoted: Golf clubs
Objective: To create a unique golf club display with a minimal footprint and a maximum amount of product, to reinforce the Callaway brand imagery effectively, to make it easy and simple to assemble for dealers, and to make it modular so it could be configured in a number of different ways depending on the application desired.