Displays & Signs

Client: Anheuser-Busch Inc., St. Louis
Producer: Rapid Displays, Chicago
Comments: This program was intended to support all Bud Bowl 2000 media advertising in-store and to visually reinforce the Bud Bowl trademark. The client wanted to generate consumer interest and excitement at retail, thereby driving sales of Bud and Bud Light beers.

Client: LecTec Corp., Minneapolis
Producer: Smyth Cos.-Display Division, St. Paul, Minn.
Comments: The TheraPatch Anti-Itch Kids display was created to introduce consumers to the company's newest patented patch product.

Client: Estee Lauder Inc., New York
Producer: Trans World Marketing, East Rutherford, N.J.
Comments: The objective of this program was to provide a flexible and innovative countertop fixture capable of supporting a wide variety of promotional and new product campaigns throughout the calendar year.

Client: RadioShack, Fort Worth, Texas
Producer: Trans World Marketing, East Rutherford, N.J.
Comments: This unit provides a "store within a store" environment to make RadioShack stores a destination retail environment for high-tech goods and services. The televisions are always turned on so customers are constantly receiving messages and store personnel don't always have to be present.

Laddering and prototyping analyses use in-depth interviews and structured visualization to generate key insights into consumer behavior.

Client: Whitehall-Robins, Madison, N.J.
Producer: Smurfit-Stone Display Group, Richmond, Va.
Comments: This unit reinforces the brand equity of the Centrum name and the bottle's shape. It is flexible and has been reordered twice due to the success of sell-through and acceptance in the field.