Displays & Signs

Product: Vision and timing products
Number of displays: 41,050
P-O-P companies: Design Display Group Inc. (manufacture), Carlstadt, N.J.; Mahar Adjami and Partners (co-design), New York
Introduction: October 1999
Distribution: Sporting goods and department stores; watch and eyewear specialty stores; optical chains
Duration: Permanent
Construction: Aluminum and plastic
Display set-up: Field force

Client: Imperial Home Decor Group, Cleveland
Producer: AC Industries, Cleveland
Comments: This floor display was developed for Lowe's home center stores to help customers in their decision-making process. It has been so effective that Lowe's plans to expand this brand's presence in its stores.

Client: Colgate Palmolive Co., Mexico D.F.
Producer: Frank Mayer & Associates Inc., Grafton, Wis.
Comments: This supermarket display was designed to integrate the oral care line, increase the use of the category products, and increase the sales of toothpaste, toothbrushes and mouthwash. According to the company, sales increased by 25% in the product category.

Client: BioLab, Decatur, Ga.
Products Promoted: Pool supplies
Marketing Strategy: To create a display that could be used to encourage private dealers to promote all of the company's products by using interchangeable graphics.
Introduction: February 1999
Number of Displays: 75
Distribution: Hardware stores and pool equipment stores
Construction/Materials: Sheet plastic, extruded plastic, wood, screened sheet plastic
P-O-P Company: Gage In-Store Marketing, Minneapolis

Product: Resilient sheet vinyl flooring
P-O-P company: Showtime Enterprises Inc.
Introduction: November 1999
Duration: Permanent
Construction: Metal framing, laminate end panels, vacuum-formed plastic header and base, injection-molded plastic sample frames
Display set-up: Field staff
Mannington Mills' new Panorama Display combines the visual impact of a waterfall format with the shopability of a page-frame design to gain the best of both formats and showcase its lines of vinyl flooring.