Displays & Signs

Client: UDV Northeast, Stamford, Conn.
Product Promoted: Malibu Rum
Marketing Strategy: To provide a colorful summer display with a small footprint that would still be sturdy enough to hold the product.
Introduction: May 1999
Number of Displays: 300
Distribution: Supermarkets and liquor stores
Construction/Materials: Melamine
P-O-P Company: Flair Inc., Bronx, N.Y.

Client: Wilson Sporting Goods Co., Chicago
Products Promoted: Tennis accessories, primarily rackets and shoes
Marketing Strategy: To create interest for new racket and shoe technology.
Introduction: January 2000
Number of Displays: 95
Distribution: Sporting goods stores
Construction/Materials: Aluminum tubing and Sintra perf board
P-O-P Company: Nimlok Display and Exhibit Solutions Worldwide, Miles, Ill.

Upscale display system offers new look

Client: Anheuser-Busch Inc., St. Louis
Producer: Grimm Industries Inc., Fairview, Pa.
Comments: The client wanted an exact replica of its Bud Blimp to support and heighten the awareness of the full-size blimp that is in the air at sporting events. The pool table light was designed for on-premise locations to reinforce the Budweiser name and its relationship to the Bud Airship 1 Blimp.

Client: Coty Inc., New York
Producer: Advertising Display Co. (ADC), Lyndhurst, N.J.
Comments: By developing this Christmas village unit, the client was able to stock 41 SKUs and make the customer more comfortable in deciding which gift sets to purchase.