Displays & Signs

Client: The Integer Group for Coors Brewing, Lakewood, Colo.
Producer: Everbrite Inc., Greenfield, Wis.
Comments: The Coors Light brand invests heavily in sports marketing and wanted to reinforce this at the point-of-purchase, particularly in sports bars, with the focus on NASCAR. The client wanted to appeal to consumers by creating a realistic-looking sign. To achieve this, the mold was cast from an actual NASCAR tire.

Client: Stila Cosmetics, Los Angeles
Producer: The Royal Promotion Group, New York
Comments: The marketing goal was to create a new on-counter visual image for Stila Cosmetics. The display system merchandises product in a modular format and allows for testing. It was created for department stores and boutiques.

Client: Pepperidge Farm Inc., Norwalk, Conn.
Producer: Smurfit-Stone Display Group, Richmond, Va.
Comments: The client wanted a one-piece display that could be set up in 10 seconds or less at retail. It also had to be modular (it can be set up side-by-side, back-to-back, etc.) and have four shelves.

Client: Nintendo of America Inc., Redmond, Wash.
Producer: The Corporate Image, Seattle
Winning Display of the Year honors in the semi-permanent division, Nintendo of America's Donkey Kong 64 Sales Promotion entry included these P-O-P displays.

Client: Nabisco, East Hanover, N.J.
Producer: Oxford Innovations Division of Tim-Bar Corp., New Oxford, Pa.
Comments: This display was created to increase sales of the featured Nabisco cookies and crackers to households with kids between the ages of six and 12, and to encourage the cross-purchase of Nabisco products among kids.

Client: Estee Lauder Inc., New York
Producer: IDMD Design & Manufacturing, Toronto
Comments: A visually attractive display was required to further highlight and emphasize the "In the Sun" and "Instead of the Sun" products that are available in the Sun/Self Action Estee Lauder Sun Care line. A wedqe-shaped stepped design was used to showcase the product in a clear and simple manner while maintaining a small footprint.

Client: Kreepy Krauly, Sanford, N.C.
Product Promoted: Kreepy Krauly brand automatic pool cleaner
Marketing Strategy: This banner was designed to inform consumers of the newly improved product.
Introduction: March 2000
Number of Displays: 3,000
Distribution: Mass merchants
Construction/Materials: Four-color process screenprinted on 10mil white poly banner
P-O-P Company: Ace-Hi Screen Printed Graphics, Wyoming, Mich.