Displays & Signs

Client: Palm Computing, Santa Clara, Calif.
Products Promoted: Palm III and Palm V Organizers
Objective: The displays demonstrate and differentiate the Palm product line to consumers in all electronics retail channels.
Introduction: March 1999
Number of Displays: 750
Construction/Materials: Injection-molded plastics; wood; litho-mounted, heat-bent and die-cut plastics
P-O-P Company: Santa Cruz Industries, Santa Cruz, Calif.

Product: Videotape rentals
P-O-P company: Norka Inc., Appleton, Wis.
Distribution: Video stores
Introduction: May 2000
Duration: Temporary
Construction: Polypropylene film, vinyl, paper stock
Display set-up: Retail staff
Rentrak Corp. is using a new polypropylene material that sticks to any surface (regardless of texture) to add more flexibility to its P-O-P materials.

As marketers try to strengthen and broaden the appeal of their P-O-P programs, many have found that marketing partnerships can significantly intensify their in-store efforts.

Client: Intel Corp., Santa Clara, Calif.
Product Promoted: AnyPoint Home Network products
Objective: Targeted for endcap use in CompUSA stores, the unit has blinking lights on its header and an oversized product lug-on to draw attention.
Introduction: June 1999
Number of Displays: 235
Construction/Materials: Metal infrastructure of shelves, fabricated and powder coated; styrene header; LED lights; acrylic brochure holder
P-O-P Company: Frank Mayer & Associates Inc., Grafton, Wis.

Client: Logitech Inc., Fremont, Calif.
Product Promoted: Cordless keyboards and mice
Objective: As the company's first product-wide promotional campaign, this display helped secure retail space and gain visibility for cordless keyboards and mouse products.
Introduction: May 2000
Number of Displays: 1,600
Construction/Materials: Corrugate
P-O-P Company: Protagon Display Inc., Toronto