Displays & Signs

Product: ProPoint Optima 2000 laser gunsight
Number of displays: 500
P-O-P company: Visual Marketing Inc., Chicago
Distribution: Mass merchants, sporting goods stores, gun stores
Introduction: January 2000
Duration: Semipermanent
Construction: Acrylic
Display set-up: Retail staff
Tasco Worldwide's countertop display uses a gun "silhouette" as a holder for its ProPoint Optima 2000 gunsight, allowing customers to try it and see its benefits.

Client: Intel Corp., Santa Clara, Calif.
Product Promoted: Computer processor
Objective: To penetrate Office Depot and Sears stores with a merchandising system that is located in the heart of their desktop computer area. These retail environments were challenging due to the limited store space devoted to PCs and the various department layouts.
Introduction: Spring 2000
Number of Displays: 700

As marketers try to strengthen and broaden the appeal of their P-O-P programs, many have found that marketing partnerships can significantly intensify their in-store efforts.

Client: The Minute Maid Co., Houston
Products Promoted: Breakfast foods and newspapers
Objective: To provide retailers with a breakfast destination center.
P-O-P Company: HMG Worldwide, New York