Displays & Signs

Client: Palm Computing, Santa Clara, Calif.
Products Promoted: Palm III and Palm V Organizers
Objective: The displays demonstrate and differentiate the Palm product line to consumers in all electronics retail channels.
Introduction: March 1999
Number of Displays: 750
Construction/Materials: Injection-molded plastics; wood; litho-mounted, heat-bent and die-cut plastics
P-O-P Company: Santa Cruz Industries, Santa Cruz, Calif.

Client: Imperial Home Decor Group, Cleveland
Producer: AC Industries, Cleveland
Comments: This floor display was developed for Lowe's home center stores to help customers in their decision-making process. It has been so effective that Lowe's plans to expand this brand's presence in its stores.

Client: Colgate Palmolive Co., Mexico D.F.
Producer: Frank Mayer & Associates Inc., Grafton, Wis.
Comments: This supermarket display was designed to integrate the oral care line, increase the use of the category products, and increase the sales of toothpaste, toothbrushes and mouthwash. According to the company, sales increased by 25% in the product category.

Client: BioLab, Decatur, Ga.
Products Promoted: Pool supplies
Marketing Strategy: To create a display that could be used to encourage private dealers to promote all of the company's products by using interchangeable graphics.
Introduction: February 1999
Number of Displays: 75
Distribution: Hardware stores and pool equipment stores
Construction/Materials: Sheet plastic, extruded plastic, wood, screened sheet plastic
P-O-P Company: Gage In-Store Marketing, Minneapolis