Displays & Signs

A strong economy and a rise in pet superstores ushered in a new era of competition and creativity in pet supply merchandising.

Client: Bridgestone/Firestone Inc., Nashville, Tenn.
Comments: Duralon branding is featured prominently on this floor display for Road Runner tires.
P-O-P Company: Spectrum Industries Inc., Chippewa Falls, Wis.

Client: The Eureka Co., Bloomington, Ill.
Comments: A unique corkscrew table calls attention to the advanced features of this vacuum cleaner with a HEPA filtration system. Brochures provide information on common allergens.
P-O-P Company: Display Network Inc., West Chicago, Ill.

Client: Pepsi-Cola Co., Purchase, N.Y.
Products Promoted: Pepsi and Lipton Brisk iced tea
Objective: The Lipton fountain enhancer, Pepsi napkin dispenser and Pepsi straw dispenser were all designed to offer restaurant managers useful accessories that also build brand awareness at the point-of-sale.
Introduction: November 2000
Construction/Materials: High-impact polystyrene with four-color graphics
Size of Run: 4,000 of each
P-O-P Company: Display Technologies, College Point, N.Y.

Client: Burger King Corp., Miami
Products Promoted: Burger King restaurants
Objective: This touchscreen kiosk was designed to attract children and their parents to Burger King restaurants. A built-in camera allows children to pose for a picture and place their images into different "postcards" on the screen or add funny disguises to their faces.
Introduction: April 2000
Construction/Materials: Elo iTouch Apple iMac computer, powder-coated steel base, ABS plastic enclosure, Imagicom Interactive software

Consumers are spending more time and money in foodservice establishments than ever before, a trend that has created new opportunities to reach them with targeted P-O-P programs.

Client: Hi-Tec Sports, Modesto, Calif.
Producer: JPMS Inc., Santa Fe Springs, Calif.
Comments: Hi-Tec wanted to portray the rugged strength of its product, so this display is constructed of thick, clear-coated sheet metal, wire and an unfinished pine log. The embossed header is made from the same leather as the boots, and the net ties in with Hi-Tec's Adventure Racing Series, in which contestants use nets to traverse rivers and other obstacles.

Client: PBM Products Inc., Gordonsville, Va.
Producer: Applied Merchandising Concepts, New Rochelle, N.Y.
Comments: Designed for Wal-Mart's private label baby food line, this baby bottle-shaped display stands six feet high but is only 30 inches in diameter. It allows consumers to see five different varieties of formula from all sides. Two six-foot panels and "take one" literature pockets offer detailed information to consumers.

Client: Schwarz Worldwide, Atlanta
Producer: Joliet Pattern, Joliet, Ill.
Comments: Designed for self-service beverage centers in McDonald's restaurants, this vacuum-formed PETG bottle employs the twisted straw/french fry synergy icon of Coke/McDonald's. Two sets of art -- distorted and non-distorted -- allow for a molded front and flat back, which means the bottle can hang anywhere in the store or store window.