Displays & Signs

Client: Logo of Americas/OshKosh Eyewear, Ft. Lauderdale, Fla.
Products Promoted: OshKosh children's eyewear
Marketing Strategy: These units were intended to be "child-friendly P-O-P." The bright colors and designs of these inflatables encourage children to touch them.
Introduction: May 2000
Number of Displays: 2,000 of each
Distribution: Optical stores
Construction/Materials: 0.2mm PVC, one-color imprint, water or sand base
P-O-P Company: Small Wonder Inflatables Inc., El Cajon, Calif.

As marketers try to strengthen and broaden the appeal of their P-O-P programs, many have found that marketing partnerships can significantly intensify their in-store efforts.

Client: Pizza Hut, Dallas, and Sony Computer Entertainment America, Foster City, Calif.
Products Promoted: Pizza Hut pizza and Sony PlayStation videogames
Objective: To promote the product association of Pizza Hut and PlayStation and the free demo disc giveaway.
Number of Displays: 23,000
P-O-P Companies: TLP Inc. (design), Dallas; Rand Graphics Inc. (manufacture), Wichita, Kan.

Client: Swatch Group U.S., Weehawken, N.J.
Product Promoted: Skin Ultra-Flat watch
Marketing Strategy: The client wanted to be able to convey the message that this is the world's thinnest plastic watch. The designer suggested rotating the watch 360 degrees continuously with a message on the back so consumers can see the watch and read the message within six seconds.
Introduction: March 2000
Number of Displays: 550
Distribution: Department stores and company stores

Client: OfficeMax Inc., Shaker Heights, Ohio
Products Promoted: Computer speakers
Objective: To provide consumers with an interactive shopping experience that allows them to compare products and encourages them to choose higher-end speakers. The display was also designed to minimize store set-up time and maintenance.
Number of Displays: 120
Construction/Materials: Tubular steel skeleton, laminated wood exterior, circuit board-with prerecorded sound chip, electrical wiring
P-O-P Company: Visual Marketing Inc., Chicago