Displays & Signs

Client: Miller Brewing Co., Milwaukee
Comments: A replica of Rusty Wallace's stock car, this illuminated pool table lamp reinforces Miller's relationship with Nascar and appeals to its substantial base of fans.
P-O-P Company: Array Marketing Group, KCS Industries Division, Hartland, Wis.

Client: Kayem Foods, Chelsea, Mass.
Products Promoted: Specialty deli meats
Objective: Designed to build brand recognition for McKenzie meats in sandwich shops and delicatessens, this chalkboard sign offers retailers a writing space to advertise specials.
Introduction: November 2000
Size of Run: 100
Construction/Materials: Masonite laminated with chalkboard surface; oak-stained hardwood frame; molded polyurethane foam logo that was hand painted
P-O-P Company: Heritage Sign & Display, Nesquehoning, Pa.

Client: Kaytee Products, Chilton, Wis.
Products Promoted: Kaytee pet foods
Objective: These counter mats were designed to increase brand awareness at checkout counters in pet stores. Similar mouse pads were also created for the program.
Introduction: February 2001
Construction/Materials: Offset printing on 18-point stock and polyethylene plastic lamination
P-O-P Company: Convergence Corp., Abingdon, Md.

Client: Kaleidoscope Inc., Sussex, Wis.
Comments: Potential customers can turn on the sample light in this interactive countertop display. Supporting text and graphics explain that the lights recharge by sunlight, require no wiring and cost nothing to operate.
P-O-P Company: Kell Specialty Products, Chippewa Falls, Wis.

Product: Glaceau Vitaminwater
P-O-P company: Display Technologies, College Point, N.Y.
Distribution: Supermarkets, natural food stores and convenience stores
Introduction: April 2001
Duration: Permanent
Construction: PETG Danka material, vinyl stickers, paperboard
Display set-up: Retail staff
Vinyl stickers call attention to the variety of flavors offered in the Vitaminwater line and list the product attributes.

Client: McDonald's Corp., Oak Brook, Ill.
Products Promoted: McDonald's foods
Objective: This inflatable rooftop display is designed to highlight new and existing McDonald's restaurants using one of the most widely recognized corporate characters ever created.
Size of Run: 1,200 since introduction in 1998
Construction/Materials: Vinyl coated nylon, vinyl inks
P-O-P Company: The Inflatable Marketplace, El Cajon, Calif.

Client: Ralston Purina, St. Louis
Products Promoted: Large bags of Dog Chow dog food
Objective: Casters on this display intended for supermarkets and mass merchants make it easy to move when fully loaded with heavy bags of dog food. The display was designed to merchandise dog food in key areas near endcaps.
Construction/Materials: Injection-molded plastic and metal wheel base
P-O-P Company: Paul Flum Ideas Inc., St. Louis