Displays & Signs

Client: The Quaker Oats Co., Chicago
Comments: New packaging for Oatmeal Express allows consumers to simply add hot water to the cup to create an instant breakfast or snack. This gravity-feed display for convenience stores was designed to encourage "grab and go" sales.
P-O-P Company: United Displaycraft, Des Plaines, Ill.

Product: Windows Millennium Edition operating system
Number of displays: 2,900
P-O-P companies: Levy & Wurz (graphic design), Seattle; Design Phase Inc. (production), Northbrook, Ill.
Introduction: September 2000
Duration: Semipermanent
Construction: Powder-coated metal; injection-molded frames, product trays and headers; vacuum-formed base
Display set-up: Field staff, retail staff

Client: Impiric, Irvine, Calif., for Taco Bell Corp., Irvine, Calif.
Product Promoted: Taco Bell "Digimon" kid's meals
Objectives: "Digimon Collector Movie Cels" are presented on different planes in this display to create a unique 3-D appearance. Vibrant, attention-getting colors and the 3-D effect were used to gain children's attention.
Introduction: October 2000
Size of Run: 5,000
P-O-P Company: Rapid Displays, Chicago

Client: Heinz Pet Products, Pittsburgh
Products Promoted: The Heinz line of pet treats and snacks
Objective: Pet products are typically high-margin items, but sales tend to trend downward during the Christmas season. This 1/4-pallet display for use in all channels was designed to reinforce consumer impulse purchase opportunities around the holidays. It features flexible inventory options, shelves of various sizes for cross-merchandising opportunities and Christmas season print.
Introduction: August 2000

Client: General Mills, Minneapolis
Comments: This display offering free samples of Nature Valley granola bars was designed to increase brand awareness at PGA tour shops nationwide. The displays were expected to move three cases of product per week, but they actually averaged 20 per week.
P-O-P Company: The Packaging House Inc., Chicago

Product: Glaceau Vitaminwater
P-O-P company: Display Technologies, College Point, N.Y.
Distribution: Supermarkets, natural food stores and convenience stores
Introduction: April 2001
Duration: Permanent
Construction: PETG Danka material, vinyl stickers, paperboard
Display set-up: Retail staff
The clear display rack being used by Energy Brands to introduce its Glaceau Vitaminwater is designed to highlight the colorful beverages.

Client: Wendy's International, Dublin, Ohio
Products Promoted: Garden salads
Objective: To generate awareness of new salad introductions at the drive-through.
Introduction: February 2001
Size of Run: 1,000
Construction/Materials: 4 mil plastic corrugated header, styrene base sign mounted on patented base
P-O-P Company: M&M Displays Inc., Philadelphia

Client: Procter & Gamble - Canada, Toronto
Products Promoted: Iams dog and cat foods
Objective: These extruded channel graphics designed for mass merchants and pet stores communicate the different properties and benefits of various Iams products. They were designed to be flexible enough to fit in a variety of locations.
Introduction: November 2000
Construction/Materials: PVC plastic, foam and magnetic tapes, push pins
P-O-P Company: IDMD Design & Manufacturing, Toronto