Displays & Signs

Client: Kaleidoscope Inc., Sussex, Wis.
Comments: Potential customers can turn on the sample light in this interactive countertop display. Supporting text and graphics explain that the lights recharge by sunlight, require no wiring and cost nothing to operate.
P-O-P Company: Kell Specialty Products, Chippewa Falls, Wis.

Product: Glaceau Vitaminwater
P-O-P company: Display Technologies, College Point, N.Y.
Distribution: Supermarkets, natural food stores and convenience stores
Introduction: April 2001
Duration: Permanent
Construction: PETG Danka material, vinyl stickers, paperboard
Display set-up: Retail staff
Vinyl stickers call attention to the variety of flavors offered in the Vitaminwater line and list the product attributes.

Client: McDonald's Corp., Oak Brook, Ill.
Products Promoted: McDonald's foods
Objective: This inflatable rooftop display is designed to highlight new and existing McDonald's restaurants using one of the most widely recognized corporate characters ever created.
Size of Run: 1,200 since introduction in 1998
Construction/Materials: Vinyl coated nylon, vinyl inks
P-O-P Company: The Inflatable Marketplace, El Cajon, Calif.

Client: Ralston Purina, St. Louis
Products Promoted: Large bags of Dog Chow dog food
Objective: Casters on this display intended for supermarkets and mass merchants make it easy to move when fully loaded with heavy bags of dog food. The display was designed to merchandise dog food in key areas near endcaps.
Construction/Materials: Injection-molded plastic and metal wheel base
P-O-P Company: Paul Flum Ideas Inc., St. Louis

Client: Bridgestone/Firestone Inc., Nashville, Tenn.
Comments: Duralon branding is featured prominently on this floor display for Road Runner tires.
P-O-P Company: Spectrum Industries Inc., Chippewa Falls, Wis.

Client: The Eureka Co., Bloomington, Ill.
Comments: A unique corkscrew table calls attention to the advanced features of this vacuum cleaner with a HEPA filtration system. Brochures provide information on common allergens.
P-O-P Company: Display Network Inc., West Chicago, Ill.

Client: Pepsi-Cola Co., Purchase, N.Y.
Products Promoted: Pepsi and Lipton Brisk iced tea
Objective: The Lipton fountain enhancer, Pepsi napkin dispenser and Pepsi straw dispenser were all designed to offer restaurant managers useful accessories that also build brand awareness at the point-of-sale.
Introduction: November 2000
Construction/Materials: High-impact polystyrene with four-color graphics
Size of Run: 4,000 of each
P-O-P Company: Display Technologies, College Point, N.Y.

Client: Burger King Corp., Miami
Products Promoted: Burger King restaurants
Objective: This touchscreen kiosk was designed to attract children and their parents to Burger King restaurants. A built-in camera allows children to pose for a picture and place their images into different "postcards" on the screen or add funny disguises to their faces.
Introduction: April 2000
Construction/Materials: Elo iTouch Apple iMac computer, powder-coated steel base, ABS plastic enclosure, Imagicom Interactive software

Client: Calgon Carbon Co., Pittsburgh
Product Promoted: Purrfectly Fresh odor eliminator
Objective: Designed to introduce this new product to pet stores and supermarkets, this versatile display can be used as either a floorstand or power wing. The shelves also can be used as small countertop displays.
Introduction: March 2001
Construction/Materials: Litho and flexo printing laminated to corrugated
P-O-P Company: RAM Design Group, Oakland, Calif.