Displays & Signs

Client: Estee Lauder Inc., New York
Products Promoted: Estee Lauder Complete Skincare line
Marketing Strategy: To present the line and provide an easy step-by-step understanding of the various products and their benefits. The unit also shows the interactive nature of all of the products.
Introduction: July 1999
Number of Displays: 1,822
Distribution: Department stores throughout North America

Client: Beiersdorf Inc., Wilton, Conn.
Product Promoted: Q-10 Nivea/Visage
Marketing Strategy: The Q-10 wrinkle reduction power wing/floorstand was created to provide the retailer with an upscale display for a high-end product line.
Introduction: May 2000
Number of Displays: 4,000
Distribution: Department stores and drugstores
Construction/Materials: B-flute litho laminated
P-O-P Company: Triangle Display Group, Philadelphia

As the computer hardware market matures, product marketers are finding that they must simplify their P-O-P messages to reach an expanding customer base and work more closely with retailers to gain placement.

Let your fingers do the painting...

Client: Logo of Americas/OshKosh Eyewear, Ft. Lauderdale, Fla.
Products Promoted: OshKosh children's eyewear
Marketing Strategy: These units were intended to be "child-friendly P-O-P." The bright colors and designs of these inflatables encourage children to touch them.
Introduction: May 2000
Number of Displays: 2,000 of each
Distribution: Optical stores
Construction/Materials: 0.2mm PVC, one-color imprint, water or sand base
P-O-P Company: Small Wonder Inflatables Inc., El Cajon, Calif.