Displays & Signs

Client: Logitech Inc., Fremont, Calif.
Product Promoted: Cordless keyboards and mice
Objective: As the company's first product-wide promotional campaign, this display helped secure retail space and gain visibility for cordless keyboards and mouse products.
Introduction: May 2000
Number of Displays: 1,600
Construction/Materials: Corrugate
P-O-P Company: Protagon Display Inc., Toronto

Client: Intel Corp., Santa Clara, Calif.
Product Promoted: AnyPoint Home Network products
Objective: Targeted for endcap use in CompUSA stores, the unit has blinking lights on its header and an oversized product lug-on to draw attention.
Introduction: June 1999
Number of Displays: 235
Construction/Materials: Metal infrastructure of shelves, fabricated and powder coated; styrene header; LED lights; acrylic brochure holder
P-O-P Company: Frank Mayer & Associates Inc., Grafton, Wis.

Product: ProPoint Optima 2000 laser gunsight
Number of displays: 500
P-O-P company: Visual Marketing Inc., Chicago
Distribution: Mass merchants, sporting goods stores, gun stores
Introduction: January 2000
Duration: Semipermanent
Construction: Acrylic
Display set-up: Retail staff
Tasco Worldwide's countertop display uses a gun "silhouette" as a holder for its ProPoint Optima 2000 gunsight, allowing customers to try it and see its benefits.

Client: Intel Corp., Santa Clara, Calif.
Product Promoted: Computer processor
Objective: To penetrate Office Depot and Sears stores with a merchandising system that is located in the heart of their desktop computer area. These retail environments were challenging due to the limited store space devoted to PCs and the various department layouts.
Introduction: Spring 2000
Number of Displays: 700

As marketers try to strengthen and broaden the appeal of their P-O-P programs, many have found that marketing partnerships can significantly intensify their in-store efforts.