Displays & Signs

Client: Holborne Co., Toronto
Products Promoted: Children's interactive CDs
Objective: The interactive music merchandiser is designed to attract children with its bright colors and unique shape. With a CD-ROM player installed, potential buyers can "try before they buy." When placed with an adult music merchandiser, a complete family of music can be showcased.
Introduction: March 1998
Construction/Materials: MDF board, tubing, metal
P-O-P Company: CDA Industries Inc., Scarborough, Ontario

Product: Socks
Number of displays: 1,000
P-O-P company: Corrugated Container, Roanoke, Va.
Distribution: Mass merchants, sporting goods stores
Introduction: October 1998
Duration: Temporary
Construction: Corrugate
Display set-up: Retail staff
Arriving prestocked, Moretz Sports' corrugated counter display drives sales of its NASCAR-licensed socks.

Client: Nabisco USFG Merchandising Dept., Parsippany, N.J.
Producer: Smurfit-Stone Display Group, Sandston, Va.
Marketing Objective: The client wanted to re-engineer its standard unit to make it easier to set up, to be more cost-effective and to hold 18 cases of product on pegs and 14-1/2 cases in the dump bin.

Client: Tony & Tina, New York
Producer: The Royal Promotion Group, New York
Marketing Objective: For the launch of this unique product, this display has added value because it provides testers, saleable product, a mirror and informative copy on a revolving display with a small footprint.

Client: BIC Corp., Milford, Conn.
Producer: Triangle Display Group, Philadelphia
Marketing Objective: To ensure high product visibility, easy product access and overall attractiveness. The display was designed to accommodate shelf units on all four sides so consumers can quickly see the contents from any angle.

Client: D.K. Publishing, New York
Producer: Taurus Packaging and Display Corp., Cherry Hill, N.J.
Marketing Objective: To ensure off-shelf placement for a new line of children's encyclopedias. The display allows the consumer to interact with the product via its unique tester format.

Client: The Gillette Co. N.A., Boston
Producer: Abstrategy Design & Manufacturing Inc., Matawan, N.J.
Marketing Objective: To allow the consumer to see the unique triple-blade razor out of its package. The unit incorporates the Mach3 graphics and spins the razor so consumers can see all sides.