Displays & Signs

Client: Miller Brewing Co., Milwaukee
Comments: A replica of Rusty Wallace's stock car, this illuminated pool table lamp reinforces Miller's relationship with Nascar and appeals to its substantial base of fans.
P-O-P Company: Array Marketing Group, KCS Industries Division, Hartland, Wis.

Client: Kayem Foods, Chelsea, Mass.
Products Promoted: Specialty deli meats
Objective: Designed to build brand recognition for McKenzie meats in sandwich shops and delicatessens, this chalkboard sign offers retailers a writing space to advertise specials.
Introduction: November 2000
Size of Run: 100
Construction/Materials: Masonite laminated with chalkboard surface; oak-stained hardwood frame; molded polyurethane foam logo that was hand painted
P-O-P Company: Heritage Sign & Display, Nesquehoning, Pa.

Client: Kaytee Products, Chilton, Wis.
Products Promoted: Kaytee pet foods
Objective: These counter mats were designed to increase brand awareness at checkout counters in pet stores. Similar mouse pads were also created for the program.
Introduction: February 2001
Construction/Materials: Offset printing on 18-point stock and polyethylene plastic lamination
P-O-P Company: Convergence Corp., Abingdon, Md.

Client: Kaleidoscope Inc., Sussex, Wis.
Comments: Potential customers can turn on the sample light in this interactive countertop display. Supporting text and graphics explain that the lights recharge by sunlight, require no wiring and cost nothing to operate.
P-O-P Company: Kell Specialty Products, Chippewa Falls, Wis.