Displays & Signs

Client: The Quaker Oats Co., Chicago
Comments: New packaging for Oatmeal Express allows consumers to simply add hot water to the cup to create an instant breakfast or snack. This gravity-feed display for convenience stores was designed to encourage "grab and go" sales.
P-O-P Company: United Displaycraft, Des Plaines, Ill.

Client: Anchor Foods, Appleton, Wis.
Products Promoted: Cheese appetizers, poppers and onion rings
Objective: Anchor Foods designed this cost-effective promotional kit for appetizers to help independent quick-serve restaurants compete more effectively with national chains. Removable and reusable decals keep costs down while enabling each restaurant to customize the mix of promoted products.
Introduction: February 2001
Size of Run: 10,000
Construction/Materials: White vinyl, four-color process printing

Client: General Mills, Minneapolis
Comments: This display offering free samples of Nature Valley granola bars was designed to increase brand awareness at PGA tour shops nationwide. The displays were expected to move three cases of product per week, but they actually averaged 20 per week.
P-O-P Company: The Packaging House Inc., Chicago

Product: Windows Millennium Edition operating system
Number of displays: 2,900
P-O-P companies: Levy & Wurz (graphic design), Seattle; Design Phase Inc. (production), Northbrook, Ill.
Introduction: September 2000
Duration: Semipermanent
Construction: Powder-coated metal; injection-molded frames, product trays and headers; vacuum-formed base
Display set-up: Field staff, retail staff

Client: Impiric, Irvine, Calif., for Taco Bell Corp., Irvine, Calif.
Product Promoted: Taco Bell "Digimon" kid's meals
Objectives: "Digimon Collector Movie Cels" are presented on different planes in this display to create a unique 3-D appearance. Vibrant, attention-getting colors and the 3-D effect were used to gain children's attention.
Introduction: October 2000
Size of Run: 5,000
P-O-P Company: Rapid Displays, Chicago

Client: Heinz Pet Products, Pittsburgh
Products Promoted: The Heinz line of pet treats and snacks
Objective: Pet products are typically high-margin items, but sales tend to trend downward during the Christmas season. This 1/4-pallet display for use in all channels was designed to reinforce consumer impulse purchase opportunities around the holidays. It features flexible inventory options, shelves of various sizes for cross-merchandising opportunities and Christmas season print.
Introduction: August 2000