Displays & Signs

In the wake of retail movement toward open-sell, cosmetic marketers are becoming more strategic in their approach to in-store merchandising and P-O-P.

Client: Estee Lauder Inc., New York
Products Promoted: Spotlight Skin Tone Perfector
Marketing Strategy: This display was created to reintroduce the Spotlight Skin Tone Perfector product on its own counter display, which provided an impactful launch and increased testing and sales.
Introduction: November 1999
Number of Displays: 245
Distribution: Department stores throughout North America