Virtual P-O-P Peapod's 'cyber-merchandising' may help marketers hone promotions Displays Support Humongous Entertainment's "Backyard Football" Bar Patrons Get Twisted Over Hiram Walker Sourballs Promotion You can be a star... Ping Expands P-O-P for Spring Golf Intro Concept Shops unify products into a store-within-a-store for retailers Jose Cuervo Rolls Margarita Party Ball Into Stores Swatch Debuts Cone Tower Goodmark Foods Launches Fall Sweepstakes Pay to Play Toy marketers serve several masters and face difficult issues when addressing P-O-P, such as building relationships with retailers and negotiating retail display allowances. Red Devil Roller Makes Squeeze Tubes Easier, Longer-Lasting Sealy Touts Crown Jewel Mattress In-Store First Previous 1166 1167 1168 1169 1170 Next Last
