Displays & Signs

A profile of Gino De Luca, director of permanent merchandising for The Gillette Co.

Client: Michelin North America, Greenville, S.C.
Products Promoted: Tires
Comments: To increase market share, Michelin offered customers a free digital camera with the purchase of four performance tires. This display for national auto centers calls attention to the promotion.
Introduction: April 2001
Size of Run: 7,000
Construction/Materials: Corrugated with four-color litho label
P-O-P Company: Inland Paperboard & Packaging, Indianapolis

Client: Volvo Cars Germany, Cologne, Germany
Products Promoted: Volvo cars
Comments: Measuring just 12 inches high, this sign is a reproduction of its full-size siblings used outside Volvo dealerships. The unit was designed to support Volvo's exterior branding efforts with a high-quality sign for use on desktops of salespersons and dealership owners.
Introduction: January 2001
Size of Run: 2,000

Product: Nightlights
Number of displays: 300 in first run
P-O-P company: Lingo Manufacturing Co. Florence, Ky.
Distribution: Museum shops, high-end gift and gallery stores, bookstores
Introduction: January 2001
Duration: Permanent
Construction: Heavy-gauge steel, powder coating
Rosencrantz & Guildenstern's floorstand showcases 24 lit nightlights from the company's Illuminart line.

Client: Freightliner LLC, Portland, Ore.
Products Promoted: Freightliner accessories
Comments: Constructed of familiar truck industry materials, this Freightliner accessory merchandiser can hold up to 600 pounds of truck parts but is easily moved on its heavy-duty casters.
Introduction: April 2000
Construction/Materials: Chromed, strike-plate bases; powder-coated steel; heavy-duty casters.
P-O-P Company: Innovative Marketing Solutions Inc., Elk Grove Village, Ill.