Displays & Signs

Client: American Honda, Torrance, Calif.
Products Promoted: Honda auto parts
Comments: These countertop displays were designed to persuade customers to choose Honda brand batteries, air filters and oil filters over competing brands.
Introduction: January 2001
Size of Run: 1,000 of each
Construction/Materials: Vacuum-formed styrene, litho and screenprinted labels
P-O-P Company: R/P Creative Sales Inc., Burbank, Calif.

Client: General Motors, Detroit
Products Promoted: GM vehicles
Comments: Dynamic, full-motion video highlights technical vehicle information in this interactive kiosk.
Introduction: September 2000
Size of Run: 3,200
Construction/Materials: Laminated wood, vacuum-formed bezel, metal, plastic and electronic components
P-O-P Company: DCI Marketing, Milwaukee

Client: American Honda, Torrance, Calif.
Products Promoted: Alloy wheels
Comments: Curving graphics flow around a wire frame that accepts one of the three sizes of Acura alloy wheels. Bullet points describe key features of the wheel, while the heavy-duty frame ensures the stability of the wheel on the shelf.
Introduction: June 2000
Size of Run: 260
Construction/Materials: Wire frame, neoprene pads
P-O-P Company: Santa Cruz Industries, Santa Cruz, Calif.

Client: Harley-Davidson Motor Co., Milwaukee
Products Promoted: Harley-Davidson seats and handlebars
Comments: This motorcycle seat tester was created to increase seat sales across all model families while reducing wear on new cycles located on showroom floors.
Introduction: January 2000
Size of Run: 200
Construction/Materials: Clear-coated steel, molded rubber feet
P-O-P Company: DCI Marketing, Milwaukee

Product: Techlab monitoring and workout-enhancing devices
Number of displays: 5,000
P-O-P company: JPMS Inc., Santa Fe Springs, Calif.
Introduction: Sporting goods, specialty and Niketown retail stores in the U.S. and Europe
Introduction: November 2000
Duration: Permanent
Construction: Sheet metal, PETG, litho decals, screenprinted images
Display set-up: Retail staff