Displays & Signs

Product: Clos du Bois wines
Number of displays: 3,000
P-O-P company: North Bay Wood Inc., Rohnert Park, Calif.
Introduction: March 2000
Duration: Semipermanent
Construction: Wood, metal rods
Display set-up: Field staff
This table display for Clos du Bois wines features a high-quality look that projects the upscale image of the wine.

Client: Salomon USA, Portland, Ore.
Product Promoted: Salomon Pilot skis
Objective: To capture the image, motion and innovation of the Salomon Pilot skis in a manner that appeals to young, active consumers. The display was also designed to incorporate dynamic forms and graphics to reinforce the technological superiority and progressive nature of the brand.
Introduction: November 1999
Construction/Materials: Powder-coated formed steel tubing structure; printed banner; screenprinted plastic disc

Client: David Blank & Assoc, Seattle
Product Promoted: Project 2000
Marketing Strategy: The client wanted to expand the traditional customer base for this product by creating interest in office superstores.
Introduction: April 2000
Number of Displays: 1,000
Distribution: Staples stores
Construction/Materials: .010 and .020 vinyl, offset lithography, screenprinting, heat bending in base, adhesive tapeP-O-P Company: Rapid Displays, Union City, Calif.

Client: Ford Motor Co., Dearborn, Mich.
Product Promoted: Ford Racing Team
Objective: To showcase Ford's Racing Team and the performance image of the team and the products they sell.
Introduction: March 2000
Number of Displays: 2,500
Construction/Materials: Engraved, edge lit glass; stainless steel; electrical components
P-O-P Company: Thomson-Leeds Company Inc., New York