Displays & Signs

In the wake of retail movement toward open-sell, cosmetic marketers are becoming more strategic in their approach to in-store merchandising and P-O-P.

Client: Shiseido Cosmetics (America), New York
Products Promoted: Assorted Shiseido products
Marketing Strategy: This glorifier is used to promote new product introductions and core bonus programs.
Introduction: June 2000
Number of Displays: 1,844
Distribution: Department stores
Construction/Materials: Acrylic
P-O-P Company: IDMD Design & Mfg., Toronto

Client: Elizabeth Arden, New York
Products Promoted: Complete line of cosmetics in Fall colors
Marketing Strategy: This unit was created to be consistent with Elizabeth Arden's ongoing program of cosmetic introductions and specifically introduces a seasonal line extension.
Introduction: August 1999
Number of Displays: 4,000
Distribution: Department stores throughout the United States and Europe
Construction/Materials: Injection-molded styrene base and header, four-color process litho graphics

Client: Dr Pepper/Seven Up Inc., Dallas
Product Promoted: 7 Up
Marketing Strategy: These mirrored clocks are used as the top tier in an order-based incentive program for fountain outlets. The outlet can receive the items based on sales volume. They are designed to encourage increased orders and maintain strong brand identity once placed.
Introduction: January 2000
Distribution: Fountain outlets where 7 Up products are sold

Client: The Dannon Co., Tarrytown, N.Y.
Product Promoted: Dannon Frozen Yogurt
Marketing Strategy: These lighted signs are distributed with new frozen yogurt machines to help build brand identity in new markets.
Introduction: October 1999
Distribution: Yogurt shops and ice cream parlors
Construction/Materials: This 12-inch by 24-inch sign is constructed with a screenprinted face, a vacuum-formed back, a standard fluorescent lighting fixture, and a laminated wooden frame.
P-O-P Company: Heritage Sign & Display, Nesquehoning, Pa.

Client: Prescriptives, New York
Product Promoted: Prescriptives Foundation
Marketing Strategy: This unit highlights, tests and showcases the line's new and existing foundation products. The client wanted it to create a positive testing/trial experience for the consumer.
Introduction: September 1999
Number of Displays: 1,440
Distribution: Department stores throughout North America