Displays & Signs

Client: Castrol North America, Wayne, N.J.
Products Promoted: Syntec lubricant
Comments: A battery-powered motor slowly rotates a bottle of Syntec motor oil to draw attention to this tower display. Text dispels false myths regarding use of synthetic oils. The feet of the display rest flat on the floor to allow easy stacking of product and prevent customers from tripping.
Introduction: February 2001
Size of Run: 4,500
Construction/Materials: Four-color litho graphics, corrugated, battery-operated motor, metal feet

Client: Honeywell Inc., Morristown, N.J.
Products Promoted: Fram oil filters
Comments: Oil filters are typically not self-service items, but this display placed on the selling floor calls attention to the new product. The header and base highlight the filter's main product attribute: the fact that it only needs to be changed every 7,000 miles.
Introduction: October 2000
Size of Run: 500
Construction/Materials: B-flute, litho laminated E-flute header and base
P-O-P Company: Taurus Display Corp., Cherry Hill, N.J.

Product: Jameson Irish whiskey
Number of displays: 1,000 in first run
P-O-P company: Acrylic Designs Inc., Springfield, Vt.
Distribution: Liquor stores and supermarkets
Introduction: March 2001
Duration: Permanent
Construction: Powder-coated metal, metallic laminated panels, acrylic shelves, stainless steel cables, wood laminate base
Display set-up: Distributor salesforce
This contemporary floorstand was created to entice a younger customer base to try Jameson Irish whiskey.

Long considered a low-profile market for car enthusiasts, automotive parts retailers have realized the value of attracting attention with P-O-P and packaging aimed at a wider audience.