Displays & Signs

Client: Ford Motor Co., Dearborn, Mich.
Product Promoted: Ford Racing Team
Objective: To showcase Ford's Racing Team and the performance image of the team and the products they sell.
Introduction: March 2000
Number of Displays: 2,500
Construction/Materials: Engraved, edge lit glass; stainless steel; electrical components
P-O-P Company: Thomson-Leeds Company Inc., New York

There's no denying that the P-O-P industry is in a mode of mergers and acquisitions. What is not clear is what form consolidations will take and what the industry will look like when the shakeup is complete.

Product: Kahlua Rum-Cola
Number of displays: Varies per P-O-P item; from approximately 2,000 (for pole toppers) to 1 million (for napkins)
P-O-P companies: Tuxis Group (design), Westport, Conn.; American Accessories, Knoxville, Tenn.; DJ Graphics, Nyack, N.Y.; Forest Manufacturing, Twinsburg, Ohio; Reproduction Services, Bridgeport, Conn.; Westcott Displays, Detroit
Distribution: Bars, restaurants, nightclubs and liquor retailers
Introduction: May 2000
Duration: Temporary
Display set-up: Field staff

Client: Humongous Entertainment, Bothell, Wash.
Product Promoted: "Putt-Putt Joins the Circus" software
Marketing Strategy: To attract the attention of consumers and to inform them of the sweepstakes offer that is running with this promotion.
Number of Displays: 750
Distribution: CompUSA, Fry's, Noodle Kidoodle and Zany Brainy
Construction/Materials: Corrugate
P-O-P Company: The Corporate Image, Seattle