Displays & Signs

Client: Clairol Inc., New York
Product Promoted: MC MAX hair coloring
Comments: This compact audio shelf talker plays a button-activated message to increase brand awareness for the hair coloring line. Bold graphics invite customers to interact with the display.
Introduction: June 2001
Size of Run: 10,000
Construction/Materials: 12-pt. cover stock printed in five colors and gloss varnish, peel-and-stick mounting clip, battery-powered digital audio chip with 40-second message capacity

Product: ICEE frozen drinks
P-O-P company: Levine Advertising, Prairie Village, Kan.
Distribution: Convenience stores, mass merchants and other ICEE retailers nationwide
Introduction: March 2001
Duration: Temporary
Construction: Cardstock, litho printing
Display set-up: Retail staff
These easels highlight month-long flavor promotions for ICEE drinks.

Weapons for a Sonic Assault

Client: Unilever HPC, New York
Products Promoted: Dove body wash
Comments: Six buttons at the top of this interactive merchandiser for Dove products list various skin types and desired looks. When a consumer pushes one of the buttons, the suggested products light up and provide further information to aid product selection.
Introduction: March 2001
Size of Run: 250
Construction/Materials: Injection-molded housing, four-color graphics, illuminated buttons
P-O-P Company: Array Marketing Group, Los Angeles, Thomson-Leeds Division

Product: Bristol-Myers Squibb Keri Lotion
Number of displays: 800
P-O-P company: Riccarr Displays Inc., Pine Brook, N.J.
Distribution: Wal-Mart supercenters
Introduction: May 2001
Duration: Temporary
Construction: E- and B-flute corrugated, four-color litho
Display set-up: Retail staff
When designing the Keri display for Wal-Mart, Bristol-Myers Squibb updated the lotion's image to look more like a beauty product.

Client: Coty Inc., New York
Product Promoted: American Original fragrance
Comments: Modular design, efficient use of tooling and injection-molded parts enabled cost-effective production of these countertop units designed to launch Coty's American Original fragrance by Stetson.
Introduction: December 2000
Size of Run: 9,140
Construction/Materials: Injection-molded styrene, brushed aluminum decorative trim
P-O-P Company: Mechtronics, White Plains, N.Y.