Promoting expensive durable goods is a whole different merchandising ballgame. Marketers of big-ticket items offer tips for producing smarter, harder-working P-O-P.
Retail Category: Supermarket/Grocery: Food items Display Type: P-O-P Graphics Producer: Anheuser-Busch Inc., St. Louis Client: Anheuser-Busch Inc. Objective: This piece was designed to stand out from other NASCAR stand-ups at retail yet be short and flexible enough for multiple locations. It also needed to reinforce the Bud brands sponsorship of NASCAR driver Dale Earnhardt Jr. The standee gave A-B the ability to build large displays at retail.
Retail Category: Home Decor & Hardware Stores Display Type: Freestanding or Aisle (Permanent) Producer: Midway Displays Inc., Bedford Park, Ill. Client: Midwest Quality Cloves Inc.
Maytag attaches interactive display units (with electronic voiceboxes) to its refrigerator doors to highlight its ClimateZone Drawers. Producer: Sandy Inc.
