Displays & Signs

Retail Category: Stationery/Office/Gift Stores
Display Type: In-Line, Gondola or On-Shelf Displays
Producer: Trans World Marketing, East Rutherford, N.J.
Client: 3M
Objective: To develop a display for placement in office superstores that can accommodate both the Post-it and Scotch brands and convey strong brand recognition of both. The permanent clip strip, which holds a full case of product (12 pieces), achieved its goals by focusing on one display size that gives 3M the ability to fit multiple SKUs of both brands on one unit.

Retail Category: Supermarket/ Grocery: Non-Food items
Display Type: Endcaps & Power Wings
Producer: Unified Display Group Inc., Moonachie, N.J.
Client: Bic Consumer Products
Objective: Among the objectives for this unit were to convey a premium image, provide consumer interaction, offer product accessability and provide effortless installation. Secondary placement was achieved in 100% of the targeted retailers and there was a 200% lift in sales over the shelved product.

Display theme encourages shoppers to purchase vodka for the party season

Promoting expensive durable goods is a whole different merchandising ballgame. Marketers of big-ticket items offer tips for producing smarter, harder-working P-O-P.

Retail Category: C-Stores
Display Type: Counter Displays (Permanent)
Producer: ImageWorks Display & Marketing Group, Winston-Salem, N.C.
Client: RJ Reynolds Tobacco Co.