Displays & Signs

Client: Estee Lauder Companies, New York
Products Promoted: Prescriptives Colorclicks
Comments: An update of an existing modular aluminum base, this display was designed to showcase new color products in the Colorclicks line.
Introduction: June 2001
Size of Run: 1,000
Construction/Materials: Vacuum-formed translucent styrene, clear acrylic, three-tiered spinner
P-O-P Company: Array Marketing Group, Los Angeles, IDMD Design & Manufacturing Division

Client: Lancome Inc., New York
Products Promoted: Lipstick
Comments: This 24-count countertop display features changeable graphics and sturdy aluminum construction that has held up well at retail.
Introduction: March 2001
Size of Run: 2,260
Construction/Materials: Injection-molded body of custom white NAS, pre-anodized aluminum, powder-coated metal panels, clear acrylic.
P-O-P Company: Design Display Group Inc., Carlstadt, N.J.

Retail Category: Mass Merchants
Display Type: Account Specific
Client: Disney Consumer Products Group
Producer: Cornerstone Display Group, San Fernando, Calif.
Size of Run: 400
Comments: Permanent materials including heat-bent sintra and styrene die-cuts help this display for Disney apparel stand apart from other brands in Wal-Mart stores. The Disney banner is attached via a coiled spring so that it wiggles as customers interact with the display.

Client: R.J. Reynolds Tobacco Co., Winston-Salem, N.C.
Products Promoted: Winston S2 cigarettes
Comments: Mirrored surfaces and intermittent spinning motion of the cigarette pack on this compact, countertop display draw attention to the new cigarette. The unit has far exceeded the original placement goal of 50,000 units, with more than 100,000 shipped to date.
Introduction: May 2001
Size of Run: 120,000
Construction/Materials: Injection-molded, vapor-plated base, battery-powered motor, lug-on and base wrap

Client: R.J. Reynolds, Winston-Salem, N.C.
Products Promoted: Ultra Lights cigarettes
Comments: A bright red LED fades on and off to simulate the tip of a lit cigarette in this countertop display.
Introduction: Ongoing, from 1999 through 2000
Size of Run: 100,000
Construction/Materials: Injection-molded plastic, corrugated, 5 mm LED, AA battery pack
P-O-P Company: DUCO Technologies (electronics), Henderson, Nev.; Alliance/A Rock-Tenn Co. (design and manufacturing), Winston-Salem, N.C.

Product: Smirnoff Ice malt beverage
P-O-P companies: Network Display Inc. (lenticular display, glorifier, neon sign), Passaic, N.J.; Neu-Solutions Inc. (electrostatic glorifier), Bay Shore, N.Y.
Introduction: January 2001
Display set-up: Field and retail staffs
This backlit glorifier highlights the icy, refreshing nature of Smirnoff Ice, a new malt-based beverage from Guinness Bass Import.