Displays & Signs

Retail Category: Liquor Stores
Display Type: Motion, Light or Sound Displays
Client: Seagram Americas
Producer: Upshot, Chicago
Size of Run: 272
Comments: A 16-phase animated lenticular design highlights this display which simulates the movement of the Absolut label peeling from the bottle and landing on an adjacent rock. The image suggests the spontaneity of skinny-dipping.

Client: La Prairie Inc., New York
Products Promoted: Cosmetics line
Comments: Designed to both test and glorify the product, this countertop display features seven modular components and 10 removable drawers and caddies.
Introduction: August 2000
Size of Run: 400
Construction/Materials: Acid-etched, powder-coated metal, laser-cut mirror and PETG, injection-molded parts
P-O-P Company: Nikles Design Corp., Baldwin, N.Y.

Product: Bayer Corp. Advantage flea control for cats and dogs
Number of displays: 2,000
P-O-P companies: Stephens & Associates Advertising (design), Overland Park, Kan.; Kansas City Poster and Display (manufacture), Kansas City, Mo.
Distribution: Targeted veterinary clinics nationwide
Introduction: May 2001
Duration: Permanent
Construction: Litho printed and mounted on 50-pt. SBS board; battery-operated clock
Display set-up: Bayer sales representatives

Client: Estee Lauder Companies, New York
Products Promoted: False eyelashes
Comments: Creative use of inexpensive materials used in this display produced the look of a permanent countertop display at the cost of a temporary display.
Introduction: May 2001
Size of Run: 900
Construction/Materials: Die-cut E-flute corrugated, wire-cut EPS foam, thermoformed high-impact styrene, litho printing with gloss UV laquered SBS wraps
P-O-P Company: Triangle Display Group, Philadelphia

A Profile of John Brock, Director of Store Planning, Babies "R" Us

Client: Bourjois Paris, New York
Products Promoted: Cosmetics
Comments: These installations were designed to create brand awareness for a major European cosmetics company in U.S. department stores.
Introduction: October 2000
Size of Run: 210
Construction/Materials: Acrylic, polyurethane foam, styrene, cardstock
P-O-P Company: Array Marketing Group, Los Angeles, Thomson-Leeds Division