Displays & Signs

Client: Imperial Home Decor Group, Cleveland
Product Promoted: Wallpaper
Marketing Strategy: The unit was designed to project a quality image consistent with the Laura Ashley name. The fins hold bin-boards that cross-merchandise Laura Ashley wallcoverings, carpeting and paints.
Introduction: October 2000
Number of Displays: 640
Distribution: Lowe's stores
Construction/Materials: Melamine, powder-coated wire, masonite, tubing
P-O-P Company: AG Industries, Cleveland

Client: The Black & Decker Corp., Towson, Md.
Products Promoted: Lowe's exclusive VersaPak and battery-operated screwdrivers
Marketing Strategy: Lowe's challenged Black & Decker to provide a display for three battery-operated screwdrivers that would fit on the 3-inch-wide vertical stanchions in the stores. The display highlights the features of the product and provides customers with the opportunity to try the display samples before buying the product.
Introduction: July 2000
Number of Displays: 855

Product: Flavored beef steak
P-O-P companies: Dee Paper Co. (printing), Philadelphia; DMV Design Masters Inc. (manufactured wire racks), High Point, N.C.
Distribution: All channels of retail
Introduction: September 2000
Duration: Temporary
Construction: Corrugated, wire racks
GoodMark Foods used six display options, including a floorstand, a power wing with an optional base, open-stock caddies and three countertop displays, to introduce its Pemmican Kippered Beef Steak to retail channels.

Client: Bayer-Purcell LLC, Birmingham, Ala.
Product Promoted: Bayer Advanced Garden 2-in-1 Rose & Flower Care
Marketing Strategy: The goal was to support the launch of the new rose care product by providing product usage and application tips via a rented Shelf TV video display.
Introduction: February 2000
Number of Displays: 525
Distribution: Home centers
P-O-P Company: P-O-P TV, a division of MPO Videotronics, Portland, Ore.

Client: Pratt-Read Corp., Bridgeport, Conn.
Products Promoted: Professional-quality pliers
Marketing Strategy: An inflatable pliers hanging from the ceiling calls attention to the hand-held tool department, as well as the pliers and its features.
Introduction: September 2000
Number of Displays: 3,000
Distribution: Hardware stores and home centers
Construction/Materials: 8-gauge metallic silver and red PVC
P-O-P Company: Small Wonder Inflatables Inc., El Cajon, Calif.