Displays & Signs

Client: Maybelline Inc., New York
Products Promoted: Lip polish
Comments: The product cartridge on this display can be rotated upside down to begin "lava-lamp" movement of the colorful flavoring suspended in the clear lip gloss of the product. Although the tray is designed to keep product from falling out, the lip gloss is still easily removed.
Introduction: October 2000
Size of Run: 12,000
Construction/Materials: Lithography, chip board supports, vacuum-formed and fabricated PETG cartridge, hot-stamped scent names

Product: Tetley's English Ale
Number of displays: 2,500
P-O-P company: The Strive Group/Pride Container Corp., Chicago
Distribution: Off-premise liquor and grocery stores
Introduction: January 2001
Duration: Temporary
Construction: Litho-mounted corrugated; acrylic rod; battery-operated motor
Display set-up: Wholesalers
Floorstands for Barton Beers' Tetley's English Ale employ a battery-operated motion device that creates the illusion of beer flowing from the can to the glass.

Client: La Prairie Inc., New York
Products Promoted: Cosmetics line
Comments: Designed to both test and glorify the product, this countertop display features seven modular components and 10 removable drawers and caddies.
Introduction: August 2000
Size of Run: 400
Construction/Materials: Acid-etched, powder-coated metal, laser-cut mirror and PETG, injection-molded parts
P-O-P Company: Nikles Design Corp., Baldwin, N.Y.

Product: Bayer Corp. Advantage flea control for cats and dogs
Number of displays: 2,000
P-O-P companies: Stephens & Associates Advertising (design), Overland Park, Kan.; Kansas City Poster and Display (manufacture), Kansas City, Mo.
Distribution: Targeted veterinary clinics nationwide
Introduction: May 2001
Duration: Permanent
Construction: Litho printed and mounted on 50-pt. SBS board; battery-operated clock
Display set-up: Bayer sales representatives

Client: Estee Lauder Companies, New York
Products Promoted: False eyelashes
Comments: Creative use of inexpensive materials used in this display produced the look of a permanent countertop display at the cost of a temporary display.
Introduction: May 2001
Size of Run: 900
Construction/Materials: Die-cut E-flute corrugated, wire-cut EPS foam, thermoformed high-impact styrene, litho printing with gloss UV laquered SBS wraps
P-O-P Company: Triangle Display Group, Philadelphia

Client: Bourjois Paris, New York
Products Promoted: Cosmetics
Comments: These installations were designed to create brand awareness for a major European cosmetics company in U.S. department stores.
Introduction: October 2000
Size of Run: 210
Construction/Materials: Acrylic, polyurethane foam, styrene, cardstock
P-O-P Company: Array Marketing Group, Los Angeles, Thomson-Leeds Division