Displays & Signs

Client: Lipton Inc., Englewood Cliffs, N.J.
Distribution: Supermarkets
Size of Run: 2,000
Producer: Smurfit-Stone Display Group, Sandston, Va.
Division: Temporary, Grocery and General Merchandise Products: Frozen, Fresh and Refrigerated Foods
Objectives: This display was designed for easy set-up. Three-dimensional lug-ons attached to the riser offer product identity. However, the unit knocks down so it can be shipped to stores in a flat container. This display has been re-ordered four times since its initial run.

Product: Dr. McGillicuddy's Mentholmint Schnapps
Number of displays: 1,000
P-O-P companies: Ad-Mat Coasters, Johnson City, Tenn.; Advanced Graphics Source Inc., Ocala, Fla.; Lewtan Industries Corp., Hartford, Conn.; Harvey Press, New Orleans; Mele Printing, Covington, La.; Southern Silk Screen, New Orleans
Distribution: Bars and restaurants
Introduction: January 2001
Duration: Temporary
Dr. McGillicuddy's promotional basketball party kits are packed with giveaways and encourage consumers to enter Sazerac's NBA finals sweepstakes.

Client: Marine Optical, S. Easton, Mass.
Products Promoted: Covergirl Eyewear
Objective: The client set out to create a temporary display for its line of eyewear that would have immediate brand recognition in a low-cost display.
Introduction: June 2000
Construction/Materials: Die-cut chipboard with four-color litho graphics
P-O-P Company: Array Marketing Group, Thomson-Leeds Division, New York

Client: EyeMagine, Highland Park, Ill.
Products Promoted: Foldable, upscale eyewear
Objective: The client wanted to convey the upscale image of its non-prescription reading glasses while showcasing two types of unisex glasses.
Introduction: September 2000
Construction/Materials: Acrylic, both clear and ivory, Duralens logo
P-O-P Company: Visual Marketing Inc., Chicago

Client: Forefront Records, Franklin, Tenn.
Distribution: Christian Music Stores
Size of Run: 932
Producer: U.S. Display Group Inc., Tullahoma, Tenn.
Division: Temporary, Entertainment and Computers: Movies, Tapes, Records, CDs

Client: Upshot/Seagram Americas
Distribution: Liquor stores
Size of Run: 290
Producer: Joliet Pattern, Joliet, Ill.
Division: Semi-permanent, Liquor: Distilled Spirits - Non-illuminated or Non-motion
Objectives: This was the fourth bottle in a series. The display's intense colors and size - it is 48 inches tall commanded attention wherever displayed. The unit is lightweight, making it easy to set up in the field.

Client: Illy Espresso, Elmsford, N.Y.
Distribution: High-end retail environments
Size of Run: 500
Producer: Smyth Cos. -- Displays, St. Paul, Minn.
Division: Semi-Permanent, Grocery and General Merchandise Products: Containerized and Processed Foods
Objectives: Illy wanted to expand its high-end retail presence through a promotional offer and a merchandising program. This display successfully creates a billboard effect in stores via the prominent header as well as through the effective arrangement of product packages.

Client: Bissell, Grand Rapids, Mich.
Distribution: Various retail stores
Size of Run: 500
Producer: Rapid Displays, Chicago
Division: Temporary, Signage: Non-illuminated
Objectives: The sign helps create awareness of the new ProHeat Cleaner. Three different moire patterns are used to convey the idea that the ProHeat Upright Deep Cleaner has the ability to lift dust from carpeting and vacuum it into the machine. The Bissell logo assures the quality associated with the company's name.