Displays & Signs

Retail Category: Drugstores/Health Stores
Display Type: Counter Displays - Permanent
Client: General Nutrition Corp.
Producer: Henschel-Steinau Inc., Englewood, N.J.
Size of Run: 4,200
Comments: Before this unit was produced, most customers weren't aware that GNC sold energy-enhancing products. Since its introduction, customers have been questioning store personnel about the products, which has spurred increased sales and prevented the category from being discontinued.

Client: Marine Optical, S. Easton, Mass.
Products Promoted: Gant Eyewear
Objective: The client wanted to achieve brand recognition in a highly competitive marketplace by creating a display that would appeal to many retailers and show the eyewear. The Gant Four-Piece display has a small enough footprint that it can be placed in a window, in a glass counter or on top of a counter.
Introduction: October 2000

Retail Category: Mass Merchants
Display Type: Freestanding - Permanent
Client: Inverness Corp. for Wal-Mart Stores
Producer: Top Down Merchandising LLC, Riverside, R.I.
Size of Run: 2,950
Comments: Featuring customizable merchandising space, this ear piercing station is also equipped with appropriate trash bins, arms-reach storage compartments, a slide out tray table, locked compartments and wheels for easy mobility.

Retail Category: Liquor Stores
Display Type: Counter Displays - Permanent
Client: Bacardi-Martini USA Inc.
Producer: Creations at Dallas, Dallas
Size of Run: 2,030
Comments: Flex gold ABS plastic simulates a brushed gold look on this countertop display for 750 ml and liter bottles.

Retail Category: Consumer Electronics/Entertainment
Display Type: In-line, Gondola or On-shelf Displays
Client: Panasonic Corp.
Producer: Design Display Group Inc., Carlstadt, N.J.
Size of Run: 550
Comments: Half-inch 3030 acrylic, powder-coated steel and multicolored silkscreened graphics were chosen to create the "surround" feeling of theater and showcase the system in an environment similar to the home.