Displays & Signs

Products: Digital cameras
Number of displays: More than 10,000 of each component
P-O-P company: Graphic Solutions, New York
Distribution: Camera specialty stores, office supply stores
Introduction: August 2001
Duration: Semipermanent
Construction: Corrugated, styrene (counter units)
Display set-up: Retail staff and company sales representatives
All of the in-store P-O-P that promotes the Only Sony campaign provides customers with the features and benefits of each line of digital still cameras.

The foamboard panels on the sides of the box merchandiser include the 4Wheelers' launch tagline, "Great for the Street." Casters on the base allow the display to be easily moved in-store.
Producer: United Displaycraft, Des Plaines, Ill.

Kiosks located in Vans skateparks and retail outlets allow users to access the Vans Web site for information about the company's products, skateparks, dealers and events. More than 30 were produced.
Producer: Kiosk Information Systems, Broomfield, Colo.

$1 million in-store campaign for 4Wheelers lands new accounts

Client: Benetton Sportsystem USA, Bordentown, N.J.
Products Promoted: Rollerblade boot liners
Comments: Used on countertops or slatwall, these displays were designed to increase brand awareness of Rollerblade's Progressive Fit System and boot liners.
Introduction: May 2001
Size of Run: 1,500
Construction/Materials: 50%-pt. PETG, four-color screen printing
P-O-P Companies: Planet Propaganda (graphics), Madison, Wis.; Rapid Display (manufacturing), Chicago and Union City, Calif.