Displays & Signs

Client: Nabisco, Parsippany, N.J.
Distribution: All classes of trade
Size of Run: 1,000
Producer: United Displaycraft, Des Plaines, Ill.
Division: Permanent, Snack Products and Soft Drinks: Snacks, Cookies and Crackers
Objectives: The primary objective of the cooler topper was to increase Planters' sales through incremental points of distribution. The fixture utilizes underdeveloped space on top of coolers and is flexible enough in design to be able to be placed on different size coolers in various configurations.

Client: Schering-Plough Health Care Products, Berkeley Heights, N.J.
Distribution: Mass merchants and department stores
Size of Run: 1,750
Producer: Advertising Display Co., Lyndhurst, N.J.
Division: Permanent, Hair and Skin Care: Suntan Products, Lotions, Moisturizers and Creams

Client: UDV North America Inc., Chicago
Distribution: Large liquor and package stores
Size of Run: 2,261
Producer: C.D. Baird & Co., West Allis, Wis.
Division: Temporary, Liquor: Cordial and Wines

Client: Kenmark Optical/Lancer International, Louisville, Ky.
Products Promoted: Celine Dion Eyes line
Objective: To create consumer interest in this new line of frames and to display them in a manner that makes the frames, the company and its customers look good.
Introduction: January 2001
Construction/Materials: Wood, satin, frosted acrylic, mirrors

Client: Lyrick Studios, Richardson, Texas
Distribution: Wal-Mart stores
Size of Run: 920
Producer: Phoenix Display/International Paper, Thorofare, N.J.
Division: Permanent, Mass Merchandise Retailer

Client: Lladro' USA, Los Angeles
Distribution: High-end gallery and showroom retail environments
Size of Run: 100
Producer: Burke Gibson Inc., Auburn, Wash.
Division: Permanent, Other Retailer
Objectives: The function and goal of the information center is to house the Lladro' catalogs that provide a concise reference tool for the entire range of available Lladro' products.

Client: Kenwood Communications Corp.,Long Beach, Calif.
Distribution: Electronics retailers
Size of Run: 250
Producer: Santa Cruz Industries, Santa Cruz, Calif.
Division: Permanent, Personal Products and Accessories: Personal Telecommunications
Objectives: The client requested a display that would help increase customer awareness of their products in the crowded retail environment. It introduces two of the products, explains key features, and influences the consumer to make a purchase -- all without a clerk being present.

Client: Serta Inc., Itasca, Ill.
Division: Permanent, Home and Garden: Home Furnishings and Housewares
Producer: Everbrite, Greenfield, Wis.