Displays & Signs

Client: Momentum, St. Louis
Size of Run: 500
Producer: Rapid Displays, Chicago and Union City, Calif.
Division: Semi-Permanent, Home and Garden: Lawn and Garden Supplies
Comments: A motion sensor on this display triggers a 15-second discussion between two talking weeds. The weeds also move up and down to draw additional attention.

Client: Elizabeth Arden, Stamford, Conn.
Size of Run: 3,000
Producer: Mechtronics, White Plains, N.Y.
Division: Permanent, Cosmetics: Testers
Comments: This modular, flexible merchandising program was updated to introduce various products throughout the year in a cost-efficient manner.

Client: PepsiCo., Purchase, N.Y.
Size of Run: 500
Producer: New Dimensions Research Corp., Melville, N.Y.
Division: Permanent, Snack Products and Soft Drinks
Comments: This display replaces a prior configuration that could only be shopped from one side. It cross-merchandises hundreds of dollars worth of Pepsi and Frito-Lay products in a footprint of only 20 inches by 24 inches.

Client: Schering-Plough HealthCare Products, Berkeley Heights, N.J.
Comments: This display was designed for both drugstores and surf shops. The unit can be used on wheels for enhanced mobility, affixed to a gondola or installed as an endcap. Although the unit is relatively expensive compared to other suncare product displays, it is designed to last several years.
Introduction: February 2001
Size of Run: 1,200
Construction/Materials: Metal tubing and support shelves, vacuum-formed surfboards, screened logo header, acrylic casters

Client: Anheuser-Busch Cos., St. Louis
Size of Run: 1,010
Producer: Heritage Sign & Display Inc., Nesquehoning, Pa.
Division: Permanent, Beer: On Premise, Non-Illuminated or Non-Motion
Comments: Part of Anheuser-Busch's ongoing campaign to foster brand identity within the Latino demographic, this mirror features screen printing that simulates the look of stained glass and glazed tile. The PVC frame simulates hand-crafted Mexican silver.

Client: The Gillette Co., Boston
Size of Run: 2,000
Producer: New Dimensions Research Corp., Melville, N.Y.
Division: Permanent, Toys and Accessories: Film and Batteries
Comments: Custom-blended color concentrates give this display its distinctive bright blue color. An attached battery cross-referencing guide educates consumers about different battery types and attempts to upsell them to the high-margin Duracell brands.

Client: Eastman Kodak, Atlanta
Size of Run: 1,000
Producer: Diam POP Group, El Segundo, Calif.
Division: Semi-Permanent, Toys and Accessories: Film and Batteries
Comments: This unit shipped assembled and was designed to re-launch the 800 speed film. It used graphics to educate consumers about proper film selection.

Client: The Wall Street Journal, Princeton, N.J.
Size of Run: 1,100
Producer: Taurus Display Corp., Cherry Hill, N.J.
Division: Temporary, Computers: Software
Comments: Designed specifically to fit within merchandising requirements for Staples stores, this floorstand showcases online subscriptions to The Wall Street Journal. Although subscriptions are available for purchase online, this display helped to make consumers aware of the service.