Displays & Signs

Client: Virgin Records, Beverly Hills, Calif.
Products Promoted: Yanni CDs and videos
Objective: The standee calls attention to Yanni's new album and capitalizes on his own brand equity by bringing his image to stores in life-like realism.
Introduction: September 2000
Construction/Materials: 200-pound B-flutelitho, four-color varnish, printed tray
P-O-P Company: Phoenix Display/International Paper, Thorofare, N.J.

Client: Puma North America Inc., Westford, Mass.
Products Promoted: Puma footwear
Objective: To create merchandising components that catch the eye and create instant brand recognition. A store-within-a-store was developed to easily devote a section of the retail environment to Puma.
Introduction: July 2000
Construction/Materials: Polished sheet metal, painted Styrofoam, gray expanded PVC, powder-coated hardware
P-O-P Company: Display Boys, Costa Mesa, Calif.

Product: Sugo Music's Jazz Legends CDs
Number of displays: 500
P-O-P company: Gamon International Inc., Elk Grove, Ill.
Introduction: February 2001
Duration: Temporary
Construction: Corrugated
Display set-up: Retail staff
The Sugo Music division of Tambourine Inc. created a compact display for four of its Jazz Legends CDs that was timed to ship in conjunction with a PBS documentary program in February.

Client: Toys "R" Us, Paramus, N.J.
Products Promoted: DVDs
Objective: To develop an innovative, durable fixture that "announces" Toys "R" Us is in the DVD business. The permanent display consolidates all DVDs into one destination designed to appeal to all ages with its large DVD logos and clear messaging.
Introduction: October 2000
Construction/Materials: Vacuum-formed base, header, logos and trays; metal tubing and wire infrastructure; screened styrene graphic panel held by plastic extruded channels

Product: Strata Tour Ultimate golf ball
P-O-P company: Henschel-Steinau Inc., Englewood, N.J.
Introduction: February 2001
Duration: Temporary
Construction: Vacuum-formed plastic, corrugated
Display set-up: Retail staff
An introductory three-ball "puck" package and display were designed for Spalding's Strata Tour Ultimate golf ball.