Displays & Signs

Client: Dreamworks SKG, Universal City, Calif.
Product Promoted: "Shrek" animated film
Objective: To promote the movie's May 2001 release in theater lobbies worldwide. The inflatable "S" adds dimension to the display and features special printing that looks like green granite.
Introduction: March 2001
Construction/Materials: 0.3mm PVC inflatable with two-color process print; litho-printed foam-board figures; corrugated base for inflatable

Product: Mr. Clean-branded home cleaning tools
P-O-P companies: L.A. Darling (in-line display), Albert Lea, Minn.; Eastern Container Inc. (quarterly displays), Mansfield, Mass.; New Leaf Studios Inc. (graphics), Framingham, Mass.
Introduction: January 2001
Duration: Semipermanent
Construction: Cardstock, corrugated, wire
Display set-up: Retail staff
The first quarterly display to highlight Butler Home Product's Mr. Clean cleaning tools touted three products with the same price point.

Client: Skechers USA, Manhattan Beach, Calif.
Products Promoted: Skechers women's and kids' footwear
Objective: To target the trend-savvy female teen by portraying a youthful, hip and stylish image of the Skechers lifestyle on a durable, high-tech display.
Introduction: January 2001
Construction/Materials: Litho sheet mounted to foamboard
P-O-P Company: Rosebud Display Corp., Woodland Hills, Calif.