Displays & Signs

Product: Mr. Coffee and Mr. Filter coffee filters
Number of displays: 30,000 floorstands/side wings
P-O-P companies: Henschel-Steinau Inc.,Englewood, N.J.; Rock-Tenn Co., Winston-Salem, N.C.
Distribution: Supermarkets, drugstores, military commissaries
Introduction: January 2001
Duration: Temporary
Construction: Corrugated, molded plastic
New P-O-P is providing a wakeup jolt for Sunbeam's Mr. Coffee and Mr. Filter coffee filter brands.

Client: Goodtimes Home Video, New York
Product Promoted: "The Omega Code" video
Objective: To promote the Christian suspense thriller in 1,700 Wal-Mart and 1,500 Kmart stores. The video had a successful but limited run in theaters, so the P-O-P had to serve as an integral part of the marketing campaign.
Introduction: March 2000
Construction/Materials: 200-pound B-flute corrugated, 275-pound supports, 80-pound litho four-color, 200-pound B-flute mounted graphic panels
P-O-P Company: Taurus Display Corp., Cherry Hill, N.J.

Product: Evian Nomad bottled water
Number of displays: 2,400 floorstands, 10,000 cooler shelf racks
P-O-P company: Display Technologies, College Point, N.Y.
Distribution: Convenience stores
Introduction: December 2000
Duration: Permanent
Construction: Powder-coated wire
Display set-up: Direct store delivery network
This wire floorstand's design and colors help gain visibility for Evian Nomad in convenience store channels.

Client: Genesco Inc., Nashville, Tenn.
Products Promoted: Buffalino brand shoes
Objective: To create a display that enhances the Buffalino brand within Genesco's Journeys retail outlets. The display needed to showcase multiple footwear styles while competing with well-known national brands.
Introduction: November 2000
Construction/Materials: Aluminum diamond plate, powder-coated steel, MDF wood and screenprinted Plexiglas
P-O-P Company: Display Boys, Costa Mesa, Calif.