Displays & Signs

Client: Universal Home Video, Universal City, Calif.
Division: Semi-permanent, Home Entertainment: Movies, Tapes, Records, CDs
Producer: Diam POP Group, El Segundo, Calif.

Client: BMW of North America LLC, Woodcliff Lake, N.J.
Producer: Frank Mayer & Associates, Grafton, Wis.
Comments: Besides offering DVD-quality visuals and sound, this "virtual sales center" allows prospective buyers to try out the iDrive simulator, an advanced controller for all the comfort features in BMW's 7 series.

Client: Johnson & Johnson, Skillman, N.J.
Comments: Designed to help introduce the Kids Care line, this power wing consolidates all the products in one location for easy comparison.
Introduction: September 2001
Size of Run: 1,200
Construction/Materials: Injection-molded plastic, litho-printed header
P-O-P company: Henschel-Steinau, Englewood, N.J.

Product: Malibu Rum
Number of displays: 663 crate displays, 322 funhouse mirrors
P-O-P company: Great Northern Corp., Racine, Wis.
Distribution: Off-premise (crate display), on-premise (funhouse mirror)
Introduction: January 2002 (crate display), February 2002 (funhouse mirror)
Duration: Permanent
Construction: Fabricated wood, dowels, buttons and two-color screen-printing (crate display); vacuum-formed styrene mirror frame, hardboard easel, flexible mirror (funhouse mirror)
Display set-up: Retail staff

Client: Eastman Kodak, Atlanta
Size of Run: 1,800
Producer: Mechtronics, White Plains, N.Y.
Division: Permanent, Toys and Accessories: Film and Batteries
Comments: This mobile photo center can be easily repositioned in different areas of the store to take advantage of seasonal sale opportunities. It presents a large quantity of product in a relatively small footprint.

Client: Wilson Sporting Goods Corp., Chicago
Introduction: October 2001
Number of displays: 800
Distribution: Sporting goods stores
Construction/Materials: Injection-molded base, steel pole, vacuum-formed trays, process printing, hardboard
P-O-P company: Great Northern Corp., Display Group, Racine, Wis.
Comments: Because these gloves command a higher price, they required a merchandiser that prominently promoted them as the "Official Glove of Major League Baseball."

Client: Pepsi-Cola Co., Purchase, N.Y.
Size of Run: 65,000
Producer: Rapid Displays, Chicago and Union City, Calif.
Division: Semi-Permanent, Snacks and Soft Drinks
Comments: Designed for easy shopability in a jam-packed energy drink field, this injection-molded cooler door display attempts to break through the clutter with a graphics card printed on two sides.

Client: Nike Inc., Beaverton, Ore.
Size of Run: 1,000
Producer: Cormark Inc., Elk Grove Village, Ill.
Division: Permanent, Personal Products and Accessories
Comments: Ease of shopability was a key design objective of this duffle bag merchandiser. The display allows consumers to freely examine merchandise and provides prominent display of additional stock.