Displays & Signs

Client: Tissot SA, Le Locle, Switzerland
Producer: Diam International, Loughborough, U.K.
Comments: A flat LCD video screen on this display presents product attributes interspersed with brand and lifestyle imagery. An interchangeable flash memory card drives the compact video system. The units can be made fully interactive with an optional touchscreen component.

Client: Church & Dwight Co., Princeton, N.J.
Producer: Phoenix Display/International Paper, Thorofare, N.J.
Comments: A combination of two pre-packed product trays allows retailers to customize the product mix of Arm & Hammer products based on store profiles. Retailers can cross-merchandise the products in a variety of out-of-category scenarios.

Get Ready to Dance the Night Away!

Client: L'Oreal, New York
Producer: Display Producers Inc., Bronx, N.Y.
Comments: To match the color of the actual product cases, the injection-molded base of this display was made with real gold flecks mixed with plastic resin. A shade chart depicts each liner color alongside two shades of matching Colour Riche lipstick available on a similar display.

Client: The Eureka Co., Bloomington, Ill.
Producer: Rapid Displays, Chicago
Comments: The objective of this display was to boost sales of the premium Whirlwind Vacuum by offering a free Stick Vac with every purchase. Positioned next to the Whirlwind on standard racking systems in Sam's Club and Costco Stores, the display's curved feature panel clearly communicates product information.

Client: Duracell, Boston
Producer: New Dimensions Research Corp., Melville, N.Y.
Comments: Designed for London Drug stores in Canada, this highly mobile, theft-deterrent display consolidates hundreds of pounds of product in a small, 23-inch footprint A unique caster system enables easy moving even when the display is loaded. Lifestyle graphics refocus the mature brand for a more high-tech and youthful marketplace.

Timely marketing focuses attention on outdoor safety products

While movie and music procedures may be closer to the spotlights and the glory, marketers rely on P-O-P procedures to add excitement where it really counts: at stores and ticket booths.