Displays & Signs

Product: Laser-leveling tools
Number of displays: 300
P-O-P company: Rapid Displays, Chicago and Union City, Calif.
Distribution: Construction dealers nationwide
Introduction: Mid-2001
Duration: Permanent
Construction: Powder-coated steel, four-color litho, Sintra
Display set-up: Dealers
This display from Topcon ships to its accounts with three two-sided background options.

Candy and gum products are gaining in-store visibility and stronger sales through creative packaging and P-O-P.

Retail Category: Electronics/Entertainment
Display Type: Freestanding: Temporary
Client: Buena Vista Home Entertainment, Burbank, Calif.
Producer: Origin LLC, Burbank, Calif.
Size of Run: 20,000
Comments: By depicting the characters on separate planes and sizing them proportionally to one another, this display achieves a sense of depth and the feeling that the characters are stepping out of the display. It helped build awareness for the DVD and video release.

Retail Category: Transportation
Display Type: Counter: Permanent
Client: The Whistler Group, Bentonville, Ark.
Producer: Creations at Dallas, Dallas
Size of Run: 100
Comments: This display was designed to introduce Whistler Power Inverters in selected AutoZone retail stores. Produced with an acrylic replaceable cover, it can be updated with new product models without replacing the entire display.

Retail Category: Drugstores/Health Stores
Display Type: Freestanding: Permanent
Client: NBTY, Bohemia, N.Y.
Producer: The Display Link, Babylon, N.Y.
Size of Run: 1,300
Comments: A clear acrylic header and side panels make it easy to update graphics on this display for vitamins and supplements.

Retail Category: Mass Merchants
Display Type: Counter: Temporary
Client: Best Buy Co., Eden Prairie, Minn.
Producer: Meyers Display, Minneapolis
Size of Run: 450
Comments: Almost all of the Best Buy stores featuring this "Free Party Pack" reported increased sales of televisions during Super Bowl season. Placed on endcaps near the television area, the displays offered a free cooler, Slim Jim snack, and coupons for Totino's pizza and Pepsi with the purchase of any 32-inch or larger TV.