Displays & Signs

Product: Outdoor hooks/Bird feeders
Number of displays: 50/30
P-O-P company: In-house staff
Introduction: May 2001/July 2001
Duration: Semipermanent
Construction: Spruce and pine/cedar
Display set-up: Retail staff
Whitehall Products' updated display for its Nature Hook products holds twice as much product as the previous version, in part due to the products' new clamshell packaging.

Retail Category: Supermarket/Grocery: Food Items
Display Type: Freestanding - Temporary
Client: Unilever
Producer: Smurfit-Stone Display Group, Richmond, Va.
Size of Run: 25,000
Comments: Designed to introduce new Ragu Express to younger, on-the-go consumers, this display can be used as a counter unit, floorstand or case stacker. Attention-grabbing graphics were designed to provide message continuity regardless of how the shippers/bases were oriented.

Retail Category: Supermarket/Grocery: Food Items
Display Type: Freestanding - Temporary
Client: Kraft North America
Producer: Oxford Innovations, Div. of Tim-Bar Corp., New Oxford, Penn.
Size of Run: 11,600
Comments: The milk carton shape of this Oreo cookie display helped Kraft gain incremental display space near the dairy aisle. Designed to introduce new Milk Changers Oreos, the display's four-color litho side panels can be updated for new product introductions.

Retail Category: Department Stores: Cosmetics & Fragrances
Display Type: Endcaps & Power Wings
Client: Zotos International
Producer: Katherine Frank Creative Inc., Lombard, Ill.
Size of Run: 2,500
Comments: A metal logo and sign post created aisle visibility that helped launch the new product line and highlighted special promotions.

Retail Category: Home Centers & Hardware Stores
Display Type: Counter Displays -Temporary
Client: The Stanley Works
Producer: The Stanley Works, New Britain, Conn.
Size of Run: 500
Comments: Finding its way onto cramped hardware store counters, this display utilized a bold, simple look that conveyed the strong Stanley brand image. Featuring a small footprint, the display is tight and sturdy.

Retail Category: Drugstores and Health Stores
Display Type: In-line Displays
Client: Leiner Health Products Inc.
Producer: Leiner Health Products Inc., Carson, Calif.
Size of Run: 500
Comments: This display offers compare-to formulas of the best-selling products, concise and helpful information, and placards to reinforce brand image. The shelf merchandising system includes styrene flip-top rails in woodgrain finish for a cohesive boutique look.

Retail Category: Drugstores/Health Stores
Display Type: Endcaps & Power Wings
Client: The Gillette Co.
Producer: The Niven Marketing Group, Bensenville, Ill.
Size of Run: 1,000
Comments: Featuring fluid, organic lines and soothing colors, this power wing merchandises 42 razors and 18 cartridge packs in Osco stores. A special hanging mechanism allows the display to be attached to a wide range of existing store fixtures.